Just imagine!!!

Day 1: A shabbily dressed bespectacled “wanna-be” walks into a stylish bus only to realise that the person that could soon possibly be his sitting neighbour in another few seconds is none other than a sexy smart chick with a “bubbly bubble” blowing through her luscious lips. But the guy has a real hard luck. The beauty denies him his “obvious calling”… the seat!!! Why, well because the lady believes that her stylish bag deserves that stylish seat more than the “shady” guy.

Day 2: History repeats ladies and gentlemen and the deserving seat is bestowed with the wonderful lady’s exquisite purse one more time.

Day 3: Well, this day lady luck plans to ignite a different call. The shabbily dressed “creature” suddenly gets transformed into the most fashionable being, attracting the most “sought after” stare from the beautiful woman. How? Well, the “creature” had entered the transformation zone by slipping into the most stylish pair of jeans…Levi Strauss’ Signature; and the result: the beauty queen stands up, all awestruck, to pick up the books, that the guy carries regularly, from his hand to keep them on the seat beside her.

Well the “beginning” has just been witnessed buddies and hence its time to say, “Let The Change begin Yaar!!!”

Review: Ok!!! Now this is a serious question to which Ad Pick needs a serious answer. Was Deepika Padukone taken into the TVC only to blow a few bubble gums and bloat her eyes with awe on witnessing a transformed guy, flaunting his fashionable “signature”? Is that all a college youth, which this ad seems to target, does in her “revolutionary” days? What a waste of talent, Ad Pick must say.

The TVC was launched with two “bright” thoughts in mind, it seems; first, to establish the style statement of the “signature” brand and second, to announce the price tag of the same. However, the real idea behind launching the TVC remains quite vague. Thus, even if the TVC succeeds at grabbing eyeballs during its first TV rounds, it is sure to fail at hooking the audience time and again.

Well, the ad, created by JWT, definitely tried carrying a lot of potential. However, it simply could not live up to it.

Agency: JWT
Production house: Corcoise Films
Running time: 40 seconds
ITV rating: * * *