1 Sep 2008Newsletter SubscriptionEmail this Page Volume 21 - Issue No: 48
Indian Television Dot Com requires Sr. and Mid level Ad Sales Managers Contact: asrecruitment@indiantelevision.com Tel 91 22 40666777 
Special Report

Stress 24x7?
 TV news journalists are plagued with hectic work hours and short-staffed teams.

 
Media, Advertising & Marketing Watch
Radio Mirchi's new stations reach break even
 Radio Mirchi's 22 new stations get FY'08 revenue of Rs 340 mn; reach break even at operational level.

PVR to invest Rs 2.5 billion, add 200 screens
 PVR will invest Rs 2.5 bn to add 200 screens within five years; plan includes foray into eastern region.

Himani Fast Relief eyes being Rs 500 mn brand

i-mint partners with Nandhini Deluxe

Commercial spending in India up 23% to $2.3 trillion: Visa

Advergames builds brand awareness

Vanilla Star ropes in Nastia Liukin as brand ambassador

Nick expands cruise partnership with Royal Caribbean International

Vijender Kumar is Bajaj Allianz brand ambassador

ICL to upgrade Ahmedabad stadium with Rs 100 million

BBC launches news programme for Afghanistan

CNN.com launches ’The Forum’ for opinion on candidates

TV Ratings
Top 10 Programmes (10/08/2008 to 16/08/2008)
Doordarshan's Top 10
Top 10 In All TV Homes
Top 10 in Cable & Satellite Homes

Top 100 Programmes (10/08/2008 to 16/08/2008)
Star Plus
Sony Entertainment TV
Zee TV
Sun TV
NDTV Imagine
Gemini TV
Maa Telugu
Ten Sports

Source: www.indiantelevision.com
Today's Newsbreakers.......India
    		•

    Soap operas losing ground to reality shows

    		•

    Delhi kicks off Rs 40 cr marketing blitz

    		•

    Facebook, Orkut, LinkedIn enable small biz scale up

    		•

    India Inc steps up ad spending, records higher sales growth in ’07-08

    		•

    Shemaroo to invest Rs 200 cr in film production, distribution

    Source: Economic Times
      
    		•

    Trigger Apparels plans to go global

    		•

    Koutons Retail India to launch footwear collection in October

    Source: Hindu Business Line
      
    		•

    When Akki unbuttoned himself

    Source: Times of India
     
      
    		•

    Reality show budgets soar with celebrity anchors' pay

    • Reality shows clutter television

    Source: Business Standard
      
    		•

    Government rates on print ads to go up

    Source: Livemint
      
    		•

    Brand packaged food industry to grow at 9-12% per annum

    		•

    FMCG giants cook new plans for bakery push

    		•

    Leading magazines to hive off supplements

    Source: Financial Express
     
    International News
    		• Graf Beefs Up Saatchi N.Y. Creative Ranks
    		• WPP Extends TNS Deadline
    		• Army Deploys 'Experience Center'
    		• Nielsen: TV Households to Rise 1.5%
    		• AARP Strikes Somber Tone
    		• FCC: Most Stations Set for DTV
    		• McD's, BK Bolster Value Messages
    		• Fox Soccer Crafts Show for Bass Ale
    Source: Ad Week
     
    		• Papa John's Expands 'Specialty Pizza' Portfolio
    Source: Brand Week
     
    		• Unusual nanny ad draws attention of blogs
    Source: UPI
     
    		• McCain to spend advertising money in Minnesota
    Source: SF Gate
     
    		• Young ad firm recruits talent by upping benefits
    		• Washington State Lottery is selecting new advertising agency
    Source: Biz Journals
    		• Rightmove Net Income Increases on Gain in Advertising Revenue
    Source: Bloomberg
     
    		• Online nudges radio advertising globally
    Source: NBR
     
    		• Ad targeting based on ISP tracking now in doubt
    Source: Mercury News
     
    		• MySpace overtakes Yahoo in ads
    Source: News 24
     
    		• Merlin: BBC cues up TV and cinema ads
    Source: Guardian
     
    		• Good Life China (GLCC) Completes Advertising Production
    Source: Fox Business
     
    		• Advertising spending to fall sharply as slowdown hits
    Source: Smart Company
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