Indiantelevision.com's The Ad Linx Reporter dated 21 Oct 2008 - Global and Indian advertising news, information and data at your fingertips

21 Oct 2008

Newsletter Subscription

Volume 21 - Issue No: 80

Media, Advertising & Marketing Watch

Big TV crosses 500,000 subscription mark; targets 5 mn in 1st year Big TV mops up 500,000 subscribers in 50 days; targets 5 mn in 1st year and will launch DVR service.

Star's Marathi GEC to be called Star Pravah
Star's Marathi GEC is called Star Pravah; channel to launch in mid-November with serial on Shivaji.

Balaji Telefilms moves court against Star on 'Kyunki'
Star issues notice to terminate Kyunki... on 10 November; Balaji Telefilms moves High Court.

Source: www.indiantelevision.com

Today's Newsbreakers.......India

	Slowdown has ad agencies revisiting strategy
	Virtual reality, the new place to promote your product
	Ebony Retail to expand furniture biz
	Source: The Hindu Business Line

	India First
	Great expectations
	Is reality stranger than fiction?
	Is there a reality show overkill on Indian tv?
	Boost for Australia
	Ads that soothe when banks are failing
	Newspapers’ web revenue is stalling
	When athletes, actors & Santa, endorsed tobacco
	Newspapers’ web revenue is stalling
	Source: Financial Express

	Touchmedia Finalist In Red Herring Asia Top 100 Awards
	Source: IT News Online

	Cadbury becomes 2012 Games sponsor
	Source: Economic Times


	Sonam Kapoor to walk the ramp for Levis
	Cricket’s a promising pitch in Diwali for TV advertisers
	Source: DNA

	No ban on pregnant women in cell ads
	Health ministry to allow iconic figures smoke on-screen
	Source: Times of India

	Deccan Chargers on the block
	The dash of Colors
	Source: Business Standard

	Global financial meltdown and the advertising sector
	Source: Tribune

	Why short sales ban won’t work
	HT Media reports 49% drop in net profit
	Source: Livemint

International News

	Political Content Web Sites Ride the Surge
	Fox Mobile Gets Makeover
	Enfatico Makes 2 Key Promotions
	The X Factor: Bias and the Election
	In a Froth Over Beer Widget
	Just Asking: 'The Economic Downturn...'
	PGR Takes Celebrity Media Biz
	Iconic Bakery IBC Taps Grey
	Google Turns to Direct Response TV
	Maxus Names Clark Global CEO
	Source: Ad Week

	United Airlines Names New Marketing Officer
	Why Pharma Fears Social Networking
	Source: Brand Week

	SAG, AFTRA join forces for ad talks
	Source: Variety

	AAPT launches pricey advertising campaign
	Source: NZX

	Brand Asset Digital brings contextual advertising to P2P networks
	Source: The Inquisitr

	Comcast, Monster to offer TV channel for job ads
	Source: Boston

	Casino Issue Backers File False Advertising Complaint
	Source: Newsnet5

	TV3 lays off 15 and cuts news coverage as ad revenue slumps
	Source: Irish Times

	Apple goes after Vista in new campaign
	Source: VNU net

	Interstate Bakeries picks Grey New York for advertising
	Source: Biz Journals

	Australians want reduction in booze advertising
	Source: Radio Australia

Every endeavour is made to make sure that the links given are valid. However, since the archiving systems differ across various sites, Indiantelevision.com cannot guarantee their validity after a day of posting.		Subscribe to this Newsletter: Click here For Feedback: Click here Unsubscribe to this Newsletter: Click here For Archives: Click here
Indian Television Dot Com Pvt Ltd, 318, Kuber Complex, Opp. Laxmi Industrial Estate, New Link Road, Andheri (W), Mumbai-400 053, INDIA. Tel: 0091-22-40666777 Fax: 0091-22-2674 0644

*If you are not able to see the mailer, please click here

Please add adlinx@es1.indiantelevision.com to your Address Book to ensure that this newsletter does not land in your bulk folder.