will break the common notion of viewers
that regional channels are built with
low budgets and quality. We are not
worried with the clutter of Marathi
general entertainment channels and
are here to redefine the category,"
said Star India CEO Uday Shankar while
unveiling the name and logo of the
present on the occasion were Maharashtra
chief minister Vilasrao Deshmukh,
Shiv Sena executive president Uddhav
Thackeray, Bollywood director Ashutosh
Gowariker, and the star cast of Raja
content of the channel, which is yet
to be revealed, will include daily
soaps, non fiction shows, talk shows
and movie-based content.
will provide differentiated content.
Being contemporary is not enough.
The programming needs to be culturally
rooted," said Star India EVP
regional channels JC Giri.