19 Nov 2008Newsletter SubscriptionEmail this Page Volume 22 - Issue No: 99
 
 
 
 
 

 





Adex Analysis
 
 
 
 
 
 










Retail sector ads on TV during Jan-Oct '08
Retail sector ads on TV see 40% growth in Jan-Oct '08 over same period in 2007 - AdEx India Analysis.

 

Media, Advertising & Marketing Watch
SC: Govt to submit content code for TV channels in 4 weeks
Supreme Court grants Centre four weeks to submit guidelines for regulating content on TV channels.

Day 9: Producers, workers summoned by Labour Commissioner
Labour commissioner summons TV workers and producers; hearing at 3 pm on 19 November.

News Updates
Day 8: No progress in sight
Producers want broadcasters, workers to meet
Hindi GECs stay firm; impasse continues
Hindi GECs chalk out plans for old shows
Hindi TV producers cease production
Producers, workers union meet inconclusive
GECs threaten fresh programming blackout

ZenithOptimedia bags two new clients

JWT, Youth Dynamix launch Trax study on Indian youth

Grey appoints George Koshy as creative director, Delhi

Ferragamo Family Estate Wines forays into Indian market

Yang to step down as Yahoo CEO

Nickelodeon takes preschoolers to magical world with ‘Wonder Pets’

ESS to telecast Champions League T20 in HD

Zee Cinema launches search for movie jockey

RComm partners ZMQ to develop mobile games

NGC launches games division


TV Ratings
Top 10 Programmes (02/11/2008 to 08/11/2008)
Doordarshan's Top 10
Top 10 In All TV Homes
Top 10 in Cable & Satellite Homes

Top 100 Programmes (02/11/2008 to 08/11/2008)
Colors
Star Plus
Zee TV
Sun TV
Sony Entertainment TV
NDTV Imagine
Zee Cinema
Gemini TV
9X
Star One
Zee Telugu
Zee Marathi
Sahara One
Eenadu TV
MAX
Star Gold

Source: www.indiantelevision.com
Today's Newsbreakers.......India
  • Bevy of brands crowds out 'official' Bond products

  • Marketers can target internet strategies better

  • Yum, the Restaurants International

  • Slowdown grips automobile sector

  • Brand Launches

  • Digitally Enhanced

  • BBC plans social networking across its websites

  • Employers reluctant to give gifts this festive season

    Source: Economic Times
      
  • Slowdown is good time to get brands deliver better value’

  • Google India ad revenues not impacted, says MD

  • Ajoy Shah, Chief Product Manager, JK Tyre; Galgotias Business School, Greater Noida

    Source: Hindu Business Line
      
  • Pepsi ends ties with BBDO, goes to TBWA

  • BBH ad firm sets up office in India

    Source: Times of India
      
  • Way cleared for hoardings on bus shelters

    Source: Hindu
     
      
  • Google Analytics And Adobe Team Up For Tracking Flash Content

    Source: eBrandz
      
  • Financial advertising melts down

  • Desi Beats, triangles and Kareena

  • Zee News bets big on regional markets

  • Loose tea loses out to branded ones on price gap

  • Pantaloon pulls out of Alpha JV

     Source: Business Standard
      
  • TeenSmartChoices.com Will Share Ad Revenues with Food Banks

    Source: IT News Online
      
  • Tata Sky assigns ad account to O&M for Rs60-70 crore

  • BBH India launch: wait for some Zag in advertising

    Source: Livemint
     
    International News
  • Nielsen: Private Label Deemed Equal to Name Brands
  • 'National Geographic' Gets Into Games
  • Nielsen Tunes In to Radio Measurement
  • BBDO Adds Planning Chief on AT&T
  • Q3 Loss at Univision
  • Yang Is Out as Yahoo's CEO
  • UM, Hayes Reach Settlement
  • Crispin Unveils Push for Zune
  • MPG N.A. Taps Holliday as CEO
  • Despite Success, OfficeMax Spurns 'Elf' Shops
    Source: Ad Week
     
  • Sony Starts Eco-Friendly Service
  • Microsoft Touts 'Future of Music Exploration' with Zune 3.0
    Source: Brand Week
     
  • Nestle dumps advertising
    Source: Food Week
  • AdEngage Further Strengthens Its Advertising Network
  • MediaWhiz Hires Top Online Advertising Talent
  • Bob Fleck Named Vice President / Advertising of Chicago Tribune
    Source: MarketWatch
     
  • BigBand Partners, Verimatrix Eye Secure Ad Insertion
    Source: TMC Net
     
  • Television Advertising To Shrink 4.6 Percent in 2009
    Source: Wired
     
  • J&J Pulls Online Motrin Ad After Social-Media Backlash
    Source: WSJ
     
  • Caribbean gambling sites to advertise in UK
    Source: Inter Game Online

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