Indiantelevision.com's The Ad Linx Reporter dated 18 Nov 2008 - Global and Indian advertising news, information and data at your fingertips

18 Nov 2008

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Volume 22 - Issue No: 98

Executive Dossier

Media, Advertising & Marketing Watch
Election commission gives nod to political ads on FM radio
Election Commission has no objections to FM radio channels carrying political advertisements.

UTV trims costs in broadcasting arm
UTV scales down investments in broadcasting by over Rs 2 billion; phases out Delhi operations.

Govt plans to hike FDI limit to 74% for DTH: Singh
Govt favours hike in FDI cap for infrastructure & services to 74% in TV sector, says Sushma Singh.

Source: www.indiantelevision.com

Today's Newsbreakers.......India

	Advertisers shift campaigns from GECs
	Source: Economic Times

	Brand Finance forum to focus on leveraging intangible assets
	Faucet brand Moen keen to ‘tap’ Indian market
	Source: Hindu Business Line

	BOOMj, Inc. to Offer Local Advertising Solutions for a Global Market
	Source: Media Newsline

	Dueling brands pick up where politicians leave off
	The inspiring professionals
	That sinking feeling
	Reality meets art
	"The worst is almost over"
	Grim holidays
	Windows 7 will start up faster
	Turtle plans major expansion
	Radico Khaitan to launch its own premium liquor brands
	Dueling brands pick up where politicians leave off
	Asian Paints to take its mascot global
	Source: Financial Express



	Ad claiming successful cure of some disease or disorder banned
	Source: E-Pao.net

	Indian Government allows political ads on radio
	Source: IT Examiner

	Advertising the right way
	Source: Merinews

	Turtle plans 8 more outlets in state
	Alcohol sales lose 'kick' on input cost, taxes
	Car firms gear up for new launches to drive sales
	Source: Business Standard

	Bubble bursts for celeb ambassadors
	Source: DNA

	Is your ad not getting a good response? Try an audit firm
	Source: Livemint

International News

	Mercedes Expands Web Presence
	Web Video Chips Away at TV
	Q4 Nonstarter: TV Sports Feels Recession
	Welch's Touts Concord Grape as 'Superfruit'
	Study: Brand-Initiated UGC Shows Potential
	Hyped Web Video Sector Starts to Hurt
	SEC Charges Mark Cuban With Insider Trading
	Pepsi Moves From BBDO to TBWA\C\D
	Welcome to My World
	Source: Ad Week

	SunTrust Banks Targets Money-Conscious Consumers
	Nielsen: Private Label Deemed Equal to Name Brands
	Source: Brand Week

	NZ online advertising grows 22%
	Source: IT Brief

	BigBand Partners, Verimatrix Eye Secure Ad Insertion
	Source: TMC Net

	24/7 Real Media Ad Network Continues Tremendous Growth
	ATG Expands eStara Connections to Include Online Video Advertising
	Source: MarketWatch

	DivX sues Yahoo over ad deal
	Source: Sciam

	Asda ditches celebs for 'real people' in Christmas ads
	Print ad campaign brings back classic images
	Source: Guardian

	Twitter Moms Sink Motrin Ad
	Source: Forbes

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