Italy's Marden Entertainment inks co-production deals with Switch Media, Bollywood Network

MUMBAI: Italy-based Marden Entertainment has signed an agreement with web-hosting company Switch Media Services. Additionally, Marden has also signed a declaration of intent with Bollywood Network of India.

The agreements were signed on 27 March, which marked the concluding day of Ficci-Frames 2008.

Under the agreement, Switch Media will co-produce the movie The Choice.

Marden Entertainment and Switch Media will work towards creating digital assets, and distribute them globally via online video using Switch Media platform. Together, they will also develop mobile phone applications pertaining to The Choice.

Switch Media will also provide its video management platform and undertake to commercialise the project for online video and mobile consumption in the primary markets of Italy, Europe, the UK and US, and the secondary markets like Asia, Australia, the UAE, South Africa and South America.

Both companies will create a business plan for the successful monetisation and electronic distribution of The Choice for online video and mobile.

In the agreement between Marden Entertainment and Bollywood Network, the latter will provide the Indian casting for The Choice. Bollywood Network will cover all costs related to the Indian cast such as transportation, housing and salary, consultation on Indian costumes as well as costs related to the purchase.

Marden Entertainment will cover the remaining cost related to the production and marketing of the film.

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