30 May 2008Newsletter SubscriptionEmail this Page

Volume 20 - Issue No: 83








Media, Advertising & Marketing Watch

9X sails past 100 GRPs to consolidate third spot
 9X with 103 GRPs holds firm in the third spot;NDTV Imagine stands fifth with 77 GRPs in week 21.

 

Ad Pick
'Airtel Roaming' - Airtel's new TVC
If you want to talk more with your love over the phone but pay less, watch out for Airtel's latest TVC. It has an answer for you.

Other Media, Advertising & Marketing Watch
Neo Sports steals show at PromaxBDA with 11 awards
 Neo Sports Broadcast comes out on top with 11 awards at Promax/BDA; bags 4 gold and 7 silver.

Zee to launch movie channel specifically for Middle East market
 Zee Ent. Enterprises to launch movie channel with Arabic subtitles; Zee Aflam targets the Middle East.

Indian broadcasters need to embrace user generated content

Chinese broadcasters use Olympic to promote their chnnls

Brand promotion: Answer lies with the right positioning

Integrate content with advertising to beat ad avoidance

Big FM launches anti-tobacco campaign

Disney channel to become FTA in Spain

Brand promotion: Answer lies with the right positioning

MTV to launch romance reality show Splitsvilla

Maa TV to launch game show Bommarillu on 2 June

OnMobile launches phone backup product

Big FM launches anti-tobacco campaign

Ad Mad World!
The unpardonable

TV Ratings
Top 10 Programmes (11/05/2008 to 17/05/2008)
Doordarshan's Top 10
Top 10 In All TV Homes
Top 10 in Cable & Satellite Homes

Top 100 Programmes (11/05/2008 to 17/05/2008)
MAX
Star Plus
Zee TV
Sun TV

Source: www.indiantelevision.com
Today's Newsbreakers.......India
    		• Brand focus lifts Britannia Q4 net
    		• Emami picks up more in Zandu Pharma
    Source: Hindu Business Line
     
    		• Local and regional portals to boost online advertising
    		• Aarvee in talks with GAP, other foreign brands for retail
    		• Despite IPL, entertainment channels hold fort
    		• Samsung launches mousepad mobile
    Source: Business Standard
      
    		• Now, virtual worlds get brand-conscious
    		• Grey creative director Preeti to call it quits
    		• Dhoni takes guard on 'brand' new pitch
    		• NDTV promoters revise open offer dates
    Source: Economic Times
      
    		• New look to mechanised boats
    		• Many dealers selling only branded petrol
    		• Morgan, Lorgat for IPL final
    		• India’s dream team from the IPL
    Source:The Hindu
      
    		• 94.3 MY FM welcomes Shailja Naqvi as National Programming Head
    Source: India PR Wire
      
    		• IPL doubles BCCI profit, set to top ad rates for T20 WC final
    		• Virtual worlds get brand-conscious
    		• Times Now wins PROMAX awards
    Source: Times of India
      
    		• Big retailers woo smaller players to expand in tier II, tier III cities
    		• Phones for your thumbs, not ears
    		• Revenue sharing row keeps IPL matches off big screen
    Source: FinancialExpress
      
    		• Jet polishes Brand India image
    		• All rules are being flouted
    Source: DNA
      
    		• IPL fever: Police bust betting racket
    		• Why percentage-players couldn’t keep up with T20
    Source: Indian Express
     
    International News
    		• Blockbuster Plots In-Store Downloads
    		• ComScore Buys M:Metrics for $44 Mil.+
    		• Moonves: No Rush in Upfront Sales
    		• Glam Launches Distribution Platform
    		• Study: Newspapers Score Most Local Online Ads
    		• Spike.com Relaunches
    		• Ground Zero Names ECD
    		• Pressure Shifts to SAG After AFTRA Deal
    Source: Ad Week
     
    		• Sky slammed over false advertising claims
    Source: VNUNet.com
     
    		• CBS sees costlier season for prime-time TV ads
    		• Sluggish economy hits Viacom ad sales
    Source: Reuters
     
    		• Alexander McQueen Relaunches Ad Campaign
    Source: Fashion Week Daily
     
    		• Third-Party Advertisers Tracking Users in Google Ad Network
    Source: Cio
    		• CBS: No Rush in Upfront Sales
    		• Heinz Sales Rise After 15% Marketing Boost
    		• Hydrox Cookies Back by Popular Demand
    Source: Brand Week
     
    		• Satuit taps new ad agency
    		• Brightcove, Glam Media form partnership
    Source: Bizjournals
     
    		• Newspaper Advertising Group Elects Wehenkel As President
    Source: Greeneville Sun
     
    		•  'Honolulu Advertiser' Names New VP/Advertising
    Source: Editor and Publisher
     
    		•  Digital TV forces advertisers to offer more
    Source: Techwatch
     
    		• The noble tradition of misleading theatre ads
    Source: Guardian
     
    		• Mobile Ad Revenue To Hit $10 Billion By 2013
    Source: InformationWeek
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