29 May 2008Newsletter SubscriptionEmail this Page

Volume 20 - Issue No: 82








Media, Advertising & Marketing Watch

Zee Kannada sees surge in ratings, targets break even in fiscal-end
 Zee Kannada sees a surge in the ratings and targets operational break even by fourth quarter of this fiscal.

 

Indian broadcasters need to embrace user generated content
 75000 videos are downloaded on YouTube daily; Indian broadcasters should learn a lesson from this.

Trai issues consultation paper on mobile VAS
 Trai releases consultation paper on growth of Value Added Services and regulatory issues.

Promos need to be big, bold and strong

Teasers: Effective way to film marketing

Promax/BDA showcases best promos across the world

Starcom Entertainment renamed as The Bridge NEW

AMO Communications get creative duties of Runwal Group

FritoLay launches 'Fight for your flavour' campaign

Viz Media releases new movie on Pokemon

eBay partners with IIFA for IIFA Experiences bid

Radio City completes launch of all 20 stations

Star World to launch two sitcoms

NBC Universal launches international brands in Russia

Amrohi's Hum Sey Hai Jahaan set to release on 6 June

TV Ratings
Top 10 Programmes (11/05/2008 to 17/05/2008)
Doordarshan's Top 10
Top 10 In All TV Homes
Top 10 in Cable & Satellite Homes

Top 100 Programmes (11/05/2008 to 17/05/2008)
MAX
Star Plus
Zee TV
Sun TV

Source: www.indiantelevision.com
Today's Newsbreakers.......India
    		• Wadhawan Food Retail mulls integrating brands
    		• Xenitis to launch mobile handset at Rs 499
    		• Pindar Set to consolidate operations; eyes new media
    		• Raj TV to produce movies, start news channel
    Source: Hindu Business Line
      
    		• Brand Factory’s new offer
    		• Sify launches roaming broadband
    Source:The Hindu
      
    		• Starry-eyed Amul girl won't play politics now
    		• Creative pick of Indian hopefuls at Cannes
    		• Ten Sports scores $30 million for FIFA World Cup ’10
    		• Bates 141 scouts for strategic acquisitions
    Source: Economic Times
      
    		• Notice issued to rediff.com on BCCI petition
    Source: Indlawnews.com
      
    		• Godrej Industries profit up a whopping 185% to Rs 168 crore
    Source: FinancialExpress
     
    		• ITC ups prices of 3 cigarette brands
    		• Britannia, Godrej Industries & Emami`s Q4 results
    		• Now, Mallya bats for rival teams
    		• The Gurgaon advantage
    		• BCCI moves Madras high court against Rediff online game
    Source: Business Standard
      
    		• IPL is here to stay, says Dravid
    Source: DNA
      
    		• IPG plans second agency Pickle to handle conflicting business
    Source: Livemint
      
    		• Starcom Entertainment is now The Bridge
    Source: Moneycontrol.com
     
    International News
    		• Wilhite Goes Online at Jumpstart
    		• Popeyes Chicken Goes Into Play
    		• Hill, Holliday Adds Trio
    		• VC's Advice to Agencies: Get Tech Cred
    		• NBC, MTV Team for Action Sports Tour
    		• Sears, LL Cool J Launch Clothing Line
    		• Saatchi Taps President Out West
    		• Sheen, Jordan Pitch Hanes
    		• Survey Finds Trouble Under the Hood
    Source: Ad Week
     
    		• Nielsen: Nation Not Fully Prepped for DTV Shift
    		• Five Up-And-Coming Interactive Agencies
    		• NBC Sports, MTV Nets Link on Actions Sports Tour
    		• Revamped Spike.com to Roll Out Original Series
    Source: Media Week
     
    		• AOL continues to gain mobile ad ground
    Source: RCR News
     
    		• Viacom shares drop on ad outlook
    Source: The Age
    		• PepsiCo Scores with Super Bowl Spend
    Source: Brand Week
     
    		• The Slow Evolution of Mobile Advertising
    Source: Internet News
     
    		• The Radio Battle for Advertising Response
    Source: Audio Graphics
     
    		•  S&P lowers Gannett ratings on ad revenue decline
    Source: CNN
     
    		•  Privacy concerns seen hurting online ad biz
    Source: Reuters
     
    		• McCann Erickson wins £10m Intercontinental Hotels brief
    Source: Crains Manchester Business
     
    		• Skydivers to spell out advertisement live on TV
    Source: Telegraph
     
    		• New York Court Rules Against Dell in Fraud, False Advertising Case
    Source: IT Business Edge
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