6 June 2008Newsletter SubscriptionEmail this Page

Volume 20 - Issue No: 88

Vote for your favourite TV stars  








Media, Advertising & Marketing Watch

94% Indians passionate about music: MTV Study
 Passion for music up from 67% in '07 to 85% this year; India in prime spot with 94%.

 

Ad Pick
'Airtel STD' - Airtel's new TVC
When away from home, if you want to talk more with your love but pay less STD call bills, watch out for Airtel's latest TVC.

Other Media, Advertising & Marketing Watch
PVR Pictures sells 40% to ICICI Venture & JPMorgan for Rs 1.2 bn
 PVR Ltd's wholly owned subsidiary raises Rs 1.2 bn; ICICI Venture & JPMorgan Global to hold 20% each.

Asia Pac music market grows despite slump
 By 2011, Asia Pacific region will represent 33 per cent of global music market.

Nielsen, Coca-Cola sign integrated services global contract

Castrol launches Asian cricket awards

Yahoo! to sell display and video ad for Walmart.com

Disney, Screenvision ink agreement for film promotion

CNBC-TV18 to air 'Lessons in Excellence' series

Aol launches Indian version of lifestyle website Asylum

Infogain partners with Manthan for retail biz solution

TV Ratings
Top 10 Programmes (18/05/2008 to 24/05/2008)
Doordarshan's Top 10
Top 10 In All TV Homes
Top 10 in Cable & Satellite Homes

Top 100 Programmes (18/05/2008 to 24/05/2008)
MAX
Star Plus
Zee TV
Sun TV

Source: www.indiantelevision.com
Today's Newsbreakers.......India
    		• Marketers, consumers sing paeans to in-game advertising
    		• Choose your own ad at click of a button
    		• Ad world attrition hits all-time high
    		• Yo! Maggi Cuppa Mania lands in a soup
    		• India's the second-largest newspaper market
    		• IPL ground sponsorship to cost $8 mn next season
    Source: Economic Times
      
    		• Beer sales bring cheer this summer
    		• Feast for cricket lovers: Brabourne to host 10 IPL T20 games next year
    Source: FinancialExpress
      
    		• Let the mangoes be purple
    Source: Livemint
     
    		• New generation ads for Sony PS3
    		• Focus on customers` needs must for mobile cos
    		• Fillip to digital printing in India
    		• Indian companies gearing up to launch 3D mobile games
    		• "We're cheaper and better than DTH or cable"
    		• IPL new-found heroes find few takers
    		• Creative spark lights up telecom ads
    		• Sales of luxury cars zoom amidst rising fuel prices
    Source: Business Standard
    		• LiveDeal Becomes Authorized Reseller of Google AdWords
    		• Yahoo! President Sue Decker Outlines Vision for Online Advertising
    Source: TechWhack
      
    		• Samsung Telecommunications plans new ad
    		• IPL vs ICL: A real contest is possible only in a free market!
    		• Zee’s cable arm to launch HITS
    		• PVR Pictures raises Rs 120 crore from PE firms
    Source: Hindu Business Line
      
    		• We are contemplating a new premium brand
    Source: NDTV Profit
      
    		•  M&C Saatchi India appoints Parveez Shaikh
    Source: Money Control
      
    		•  Tournaments like IPL only entertainment'
    Source: DNA
      
    		•  Yahoo Snags Ad Serving Deals With CBS, Wal-Mart And Havas
    Source: eBrandz
     
    International News
    		• A-B, NHL Up Digital Investment
    		• Taco Bell Taps Time Inc. to Launch Frutista Freeze
    		• Ex-Carat Exec Oscar Joins MPG
    		• SAG Might Twist AFTRA's Arm
    		• United to Shut Down Ted Airlines
    		• Spike Lee's Latest 'Joint' Touts Verizon
    		• 'Battlestar Galactica' Mobile Game in Works
    		• CBS Outernet to Roll Out GameStop TV Network
    		• Super Bowl Spots Hit $3 Mil
    		•  In-Game Ads Head to PlayStation 3
    Source: Ad Week
     
    		• Ted's Dead
    		• Taco Bell Taps Time to Launch Frutista Freeze
    		• Big Brown Adds Hooters to Sponsor Roster
    Source: Brand Week
     
    		• Yahoo and Wal-Mart Ink Ad Deal
    Source: Ecommerce-Guide
     
    		• WPP Lurks Over Taylor Nelson Deal
    Source: Forbes
     
    		• Online advertising transformation outlined by Yahoo!
    Source: BCS
    		• Mobile ad market to exceed $12 bil by 2013
    Source: Hollywood Reporter
     
    		• Social networking: sites generating low ad revenue
    Source: Guardian
     
    		• 'Miami Herald' Ad Senior VP/Ads, Marketing Steps Down
    Source: Editor and Publisher
     
    		• Facebook lets you vote against lame ads
    Source: The Standard
     
    		•  NBC lands $1.9 billion in ads, others press on: source
    Source: Reuters
     
    		• Sometrics launches social ad platform
    Source: Biz Report
     
    		•  Multimedia advertising packages now available
    Source: The Village News
     
    		• Morrison Sales Growth Slows on Reduced Advertising
    Source: Bloomberg
    Every endeavour is made to make sure that the links given are valid. However, since the archiving systems differ across various sites, Indiantelevision.com cannot guarantee their validity after a day of posting.   Subscribe to this Newsletter: Click here
    For Feedback: Click here
    Unsubscribe to this Newsletter: Click here
    For Archives: Click here
    Indian Television Dot Com Pvt Ltd, 318, Kuber Complex, Opp. Laxmi Industrial Estate, New Link Road, Andheri (W), Mumbai-400 053, INDIA.
    Tel: 0091-22-40666777 Fax: 0091-22-2674 0644
    The Ad Linx Reporter is an Indian Television Dot Com publication.
    © 2001-2007 All Rights Reserved
    www.indiantelevision.com
    *If you are not able to see the mailer, please click here
    Please add adlinx@es1.indiantelevision.com to your Address Book to ensure that this newsletter does not land in your bulk folder.