23 June 2008Newsletter SubscriptionEmail this Page

Volume 20 - Issue No: 100








Media, Advertising & Marketing Watch

Sab to reposition as comedy channel from 30 June
 Sab to become full comedy channel from 30 June; acquires Charlie Chaplin and Laurel & Hardy series.

 

Raj to launch Tamil news channel on 23 June, invest Rs 200 mn
 Raj Television Network to launch Tamil news channel on 23 June; invests Rs 200 million in Raj News.

WWIL chooses Asiasat 4 for HITS platform
 Essel Group signs deal with AsiaSat; to use for HITS project multiple C-band transponders on AsiaSat 4.

Ford launches new Fiesta to tap mid-size segment

Creative bags account to promote Indian mangos globally

Emirates launches new ad campaign

Publicis in JV with Chinese digital marketing firm

Disney Channel to air Disney Channel games on 27 July

Red FM Mumbai chalks out monsoon plan

Animal Planet to unveil new show 'Animal Icons'

Tandberg launches Content Management System

Youtube's homepage gets a makeover

TV Ratings
Top 10 Programmes (01/06/2008 to 07/06/2008)
Doordarshan's Top 10
Top 10 In All TV Homes
Top 10 in Cable & Satellite Homes

Top 100 Programmes (01/06/2008 to 07/06/2008)
MAX
Star Plus
Zee TV
Sony Entertainment TV
Sun TV
NDTV Imagine

Source: www.indiantelevision.com
Today's Newsbreakers.......India
    		• Rain, inflation hit billboards advertisement
    		• Era Group, Star TV in talks to jointly enter multiplex biz
    		• Warburg acquires 15% in Laqshya Media
    		• India gets its share of the Lions at Cannes
    		• Bollywood films bullish on merchandising, licensing deals
    		• Mobile ads set for big leap, touch Rs 500 cr in 5 yrs: Experts
    		• Globally, footie outscores cricket big time
    		• Dhoni supercedes Sachin as top earner
    Source: Economic Times
      
    		•  Dish TV, ESPN Star Sports announce joint marketing programme
    Source: Navhind Times
      
    		• Mobile ads to touch Rs 500 cr in 5 yrs: Experts
    		• SMS to alert motorists about traffic snarls
    		• Tata Tele plans more PCOs
    		• Now, ageing cine idols prove a turn-off for TV
    		• Winning at Cannes akin to finding the Holy Grail
    		• Show-based goodies give channels a revenue fillip
    		• Frameboxx ties up with UK university
    		•

    Music World to sell Apple product

    		• Advertisement ? thus far and no further?
    		• Koutons Retail to launch footwear range by October
    Source: Business Standard
      
    		• Now, Lead India wins Integrated Lion at Cannes
    Source: Times of India
      
    		• Hyderabad firm to launch 3D mobile games
    Source:The Hindu
      
    		• Philips to launch hi-tech products in India soon
    Source: Financial Express
     
    		• BCCI okays Champions T20, outlaws ICL players
    		• 'Thanks to IPL I could plot Aussies' downfall'
    Source: DNA
     
    		• Products, even news bulletins continue to cash in on IPL
    		• First time wins for India at Cannes
    		• Great ideas still make the most compelling storyboards
    		• Saugata Gupta: There is a desperation to win
    Source: Livemint
     
    International News
    		• 'Love Guru' Gets Mobile Game
    		• Corona Extra Taps Latino Pride
    		• Coalition Urges FCC to Adopt Product Placement Rules
    		• Davie Brown 'Gets Smart' for Sierra Mist
    		• Murdoch: Facebook Is 'Flavor of the Month'
    		• Supervalu Eyes Dailey Split
    		• Study: PCs Steal TV's 'Share of Screen'
    		• Chase Starts Hispanic Push
    		• Sorrell Questions Google's Intentions
    Source: Ad Week
     
    		• Marketers Go Green for Boston Celtics
    		• InBev CEO Addresses Concerns About A-B Acquisition
    		• Ford Delays F-150 Launch
    Source: Brand Week
     
    		• Triton Radio Acquires Jones Media Group
    		• Hachette to Relaunch All Titles' Sites by Year End
    Source: Media Week
     
    		• Union TV ad targets WorkChoices
    Source: ABC
    		• Microsoft Isn’t Giving Up on Internet Search Ads
    Source: eFluxMedia
     
    		• Ad executives keep a weather eye on Google and Microsoft
    Source: International Herald Tribune
     
    		• Internet Advertising Set To Overtake TV Advertising
    Source: Globest
     
    		• No Name stakes sales growth on advertising effort in stores
    Source: Minneapolis Star Tribune
     
    		• 'N.Y. Times' Names New VP/Advertising
    Source: Editor and Publisher
     
    		• Fiat apologizes to China for TV ad for new car
    Source: Reuters
     
    		• Marani Brands Engages Juggernaut to Roll Out Advertising Campaign
    Source: Fox Business
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