Indiantelevision.com Team

(21 June 2008 6:00 pm)

MUMBAI: Gulf airline Emirates has launched the Six Continents multi-media campaign, which will run in approximately 50 countries on various platforms including television, print media and Internet.

The ad campaign, shot across six continents, aims to establish Emirates as an airline that provides "joy of discovery through travel."

Outlining the advertising plans for the near future, Emirates senior VP advertising Stephen Wheeler said, “The media campaign airs throughout May and June in the run-up to the key summer trading period. The campaign will then be followed by campaigns promoting the A380, the Emirates’ terminal at Dubai International and new services to California."

“Healthy investment in our brand and products has always set Emirates apart from other airlines. This latest campaign brings together our strengths to show current and future customers what they can expect from us," Wheeler added.

TV stations like BBC World, CNN, Sky and Discovery are scheduled to showcase Emirates services across Asia, the Americas, Europe, the Middle East, Africa and Australasia.