16 June 2008Newsletter SubscriptionEmail this Page

Volume 20 - Issue No: 95








Media, Advertising & Marketing Watch

Online advertising expenditure to hit Rs 36 billion by 2010
 Advertising expenditure in India will boost to over Rs 367.3 billion in 2010: ZenithOptimedia study.

 
Karan, Sara and Parul are best new talents on Indian TV
 Popularity & excellence of new TV stars, producers, and programmes honoured and recognised.

Becil sets up channel monitoring cell for I&B ministry
 I&B ministry sets up centre for monitoring TV channels; Becil handling the logistics.

Parliamentary committee seeks IBF’s views on TRPs

MSG, CSM to establish regional advertising, PR network

Aaj Tak’s executive editor Deepak Chaurasia quits

BARC meeting soon to sort out funding, other key issues

Sanguine forays into in-film advertising with Kuselan

Shah Rukh Khan is the “Kewlest Dad” at Nick’s Daddy Cool contest
Turok, Touchstone’s sci-fi shooter game releases in India

Raj TV channels to be available on Sun Direct

MTV US, Spinvox, Facebook launch Aids campaign

Aegis to acquire stake in Communicate 2

TV Ratings
Top 10 Programmes (25/05/2008 to 31/05/2008)
Doordarshan's Top 10
Top 10 In All TV Homes
Top 10 in Cable & Satellite Homes

Top 100 Programmes (25/05/2008 to 31/05/2008)
MAX
Star Plus
Zee TV
Sun TV

Source: www.indiantelevision.com
Today's Newsbreakers.......India
    		• Saif pips SRK in advertisment visibility race
    		• MS offered to buy $8 bn stake in Yahoo before Google deal
    		• Pre-IPO blitz during IPL matches to cost crores to Godrej Prop
    		• Disney ramping up retail presence
    		• Not all change is good in adapting to a digital era
    		• T-Series gets music rights of 14 UTV films for Rs 30 cr
    Source: Economic Times
      
    		• Takes more than combat gear to make it in insurance
    		• Videocon eyes $4-bn revenue from retail biz
    Source: Financial Express
      
    		• JP Morgan sees ad leg-up for Zee Entertainment
    Source: Sify
      
    		• Philips to pump surplus cash into acquisitions
    		• Canon plans new divisions in B2B space
    		• Liverpool to invest Rs 500cr in 2 yrs
    		• Google-Yahoo ad deal faces scrutiny
    		• FM stations hunt for loyal audience
    		• Cadbury`s, Nestle lose market share to imported chocolates
    Source: Business Standard
     
    		• 28000 ads, 85 countries at advertising Mecca
    		• Getting Americans to swoon on his music
     Source: Livemint
      
    		• Warner Bros. TV Announces Agreements with 5 Networks
    Source: Media Newsline
     
    		• Disney sued by Sikh over worker dress code
    		• Pre-IPO blitz in IPL to cost Godrej crores
    		• Shabana, Jayasuriya ambassadors against AIDS
    		•  English counties defy IPL
    Source: DNA
      
    		• Brand Saif reigns supreme
    		• FMCG cos reshaping product line, packaging
    		• Goldman to buy stake in M&M for Rs 700cr
    Source: Times of India
     
    International News
    		• Auto Ad Spending Sags in Q1
    		• Gatorade Names CMO
    		• Bell Exits Microsoft
    		• Don't Count on SAG Deal in June
    		• MySpace Gets Makeover
    Source: Ad Week
     
    		• Gatorade Quenches Thirst With New CMO
    		• MySpace Gets Makeover
    		• Yahoo!, Google Reach Search Accord
    Source: Brand Week
     
    		• Yahoo, Google strike advertising alliance
    Source: China Post
     
    		• Newspaper Advertising Takes Big Fall
    Source: New York Times
     
    		• Ten Network TV Earnings to Fall 10% on Weak Advertising Market
    Source: Bloomberg
     
    		• Stephen Bernard Named McClatchy's New VP/Advertising
    Source: Editor and Publisher
     
    		• MBTA pumps up ad drive
    Source: Bostonherald
    		• Publicis head sees Web goal reached ahead of target
    Source: Boston
     
    		• Ten jumped gun in cutting ad rates: buyers
    Source: Sydney Morning Herald
     
    		• NZ not anti-Semitic despite ad, say Nats
    Source: Stuff
     
    		• 'Issue' ads seen on Maine TV not tied to campaign limits
    Source: Bangor News
     
    		• Advertising budgets hit by credit crisis
    Source: Telegraph
     
    		• Interactive cinema lobby advertising arrives in the region
    Source: Albawaba
     
    		• Advertising seen as alternative to increasing sports fees
    Source: Eagle Tribune
     
    		• All that glisters is not NatWest advertising
    Source: This is Money
     
    		• Australia flexes ad muscle in Cannes
    Source: The Australian
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