Indiantelevision.com Team

(14 June 2008 5:00 pm)

NEW DELHI: Advertising expenditure in India will boost about eightfold from Rs 47.3 billion in 1995 to over Rs 367.3 billion in 2010, according to the estimates by ZenithOptimedia. Online advertising expenditure is expected to reach Rs 36 billion by then.

Before the year 2000, newspapers and TV owned over 90 percent of the Indian ad market, while all other media ad expenditure accounted for almost nothing. By 2010, TV and newspapers still own the biggest share, but some other media grow strong, such as the Internet.

Between 1998 and 1999, online advertising expenditure in India grew from a niche to Rs 50 million – a growth of more than 400 per cent. From 2007 to 2008, online advertising grew 150 percent, and is expected to grow another 100 percent from 2008 to 2009, ZenithOptimedia predicts.

By 2010, online advertising expenditure is expected to reach Rs 36 billion, though still much less than print advertising, which will be Rs 127.14 billion.