13 June 2008Newsletter SubscriptionEmail this Page

Volume 20 - Issue No: 94








Media, Advertising & Marketing Watch

IPL final clocks 9.8 TVR, Mumbai watches the most
 Final of IPL on 1 June fetches Max an average of 9.8 TVR; Mumbai watches the most with a TVR of 14.5.

 

Ad Pick
'The Great Wars' - LG's new TVC
What’s healthy is always up for debate. But when it comes to making a choice on the healthiest fridge, there is only one choice-The New LG Frost-free with GIDC Technology.

Other Media, Advertising & Marketing Watch
Salman Khan's 'Dum' pulls Sony to third spot
 Salman Khan's 10 Ka Dum debuts with 3.35 TVR; Sony ranks 3rd in Hindi GEC space with 101 GRPs.

Bertelsmann asks $1.5 bn for its 50% stake in Sony BMG
 Bertelsmann Music Group in talks to sell 50% stake to JV partner Sony; asks for $1.5 billion.

Colors launches campaign with Fear Factor promos

Bhasin quits Lintas to join Aegis as CEO

Suvrangsu Mukherjee is Total Sports Asia India MD

Sun TV’s SFM to launch in Shillong on 13 June

Neo Sports to air Le Mans 24 hour race

Disney’s Camp Rock to air on Disney Channel US

NDTV Profit partners with Reliance Money for show

Sony India launches Video MP3 Walkman

Voom HD launches VoD for Voom and Rush channels

BigBand showcases video ad innovations at KCTA 2008

Colors launches campaign with Fear Factor promos

TV Ratings
Top 10 Programmes (25/05/2008 to 31/05/2008)
Doordarshan's Top 10
Top 10 In All TV Homes
Top 10 in Cable & Satellite Homes

Top 100 Programmes (25/05/2008 to 31/05/2008)
MAX
Star Plus
Zee TV
Sun TV

Source: www.indiantelevision.com
Today's Newsbreakers.......India
    		• Sanguine Media forays into In-Film advertising
    		• Yamaha India launches 150 cc bike
    		• Arvind brand portfolio plans scupper Diesel jt venture
    		• Ashish Bhasin quits Lowe Worldwide
    		• World Sport to Net new markets for IPL
    		• Regional loyalty boosts IPL ratings
    Source: Hindu Business Line
      
    		• Retail brands tap youth power for top management
    		• Sanguine Media forays into In-Film advertising
    		• Adidas celebrates Europhoria in India
    Source: Economic Times
      
    		• IIMC to be upgraded into global media university
    		• Aegis Media to acquire stake in Communicate 2
    Source: Business Standard
      
    		• Sanguine Media enters In-Film advertising
    		• Now, North to get shop-in-shop concept with Lladro, Ethos
    		• Aegis Media to pour $100 m more into India
    Source: Financial Express
      
    		• Yahoo, Google announce online ad alliance
    Source: Times of India
      
    		• Carving niche with contextual advertising
    Source: CIOL
      
    		• Nokia launches ‘Mobile Advertising Alliance’ for simplified mobile campaigns
    Source: Telecom Tiger
      
    		• Sun TV launches FM station at Shillong
    Source: Myiris.com
      
    		• Yahoo Launches Neighborhood Information Service in India
    Source: PC World India
      
    		• Google Announces Non-Exclusive Advertising Services Agreement with Yahoo
    Source: TechWhack
      
    		• NYT may buy stake in Deccan Chronicle
    Source: Livemint
     
    International News
    		• Yahoo!: Microsoft Talks Officially Dead
    		• HBO Invests in Will Ferrell's Funny or Die
    		• Horizon Doubles Up on 'Kimmel'
    		• Warner Bros. TV Inks Web Deals
    		• Garrett Preps Online Dating Show
    		• Out-of-Home Slowed in Q1
    		• TrueCredit Taps Cramer-Krasselt
    		• Univision Mounts Latin Music Microsite
    		• Google, Yahoo! Ink Search Pact
    		• At Webbys, Brevity Rules the Night
    Source: Ad Week
     
    		• Hardwood Ads Are 'Off the Floor'
    		• Pepsi Joins Sarah Jessica Parker at Steve & Barry's
    		• Jones Apparel Buys 50% Stake in Rachel Roy
    		• FRS Beverages Makes Gatorade Vet Delin New CMO
    		• Bell Leaves Microsoft
    Source: Brand Week
     
    		• McCain campaign spends big ad dollars in Michigan
    Source: Detroit Free Press
     
    		• Locale Media Launches Local Advertising Network
    Source: Street Insider
    		• Out-of-home Advertising Slowed in First Quarter
    Source: Media Week
     
    		• IAB Defines Digital Video Ad Metrics
    Source: Editor & Publisher
     
    		• 3 wins ad copyright case
    Source: Guardian
     
    		• Television ad experiment canned by eBay
    Source: San Francisco Chronicle
     
    		• Nokia Ad Alliances Simplifies Mobile Advertising
    Source: Wireless and Mobile News
     
    		• Advertising on EnvironmentalChemistry.com
    Source: Environmental Chemistry
     
    		• Media Kit / SprayFoam.com Advertising Information
    Source: Spray Foam
     
    		• Media Kit / SprayFoam.com Advertising Information
    Source: Spray Foam
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