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Volume 21 - Issue No: 11








Executive Dossier

'The branded slots, big movies have fetched revenues and viewership for the channel'
 Interview with Zee Cinema business head Mohan Gopinath

 

Media, Advertising & Marketing Watch
Pradeep Guha launches OOH outfit
 Pradeep Guha launches OOH marketing division Street Culture; will continue as Zeel CEO.

Colors signs deal with Eros for 16 movies
 Viacom18's Colors has inked a 16-film deal with Eros; list also includes forthcoming movies of Eros.

NDTV promoters buy 20.28% for Rs 5.57 bn, up stake to 71.38%
 NDTV promoters acquire 20.28% shares for Rs 5.57 bn; up their stake via open offer to 71.38 per cent.


Mudra ropes in Anurag Gupta as prez strategic initiatives

Big FM launches campaign to address social issues

DDB Worldwide wins Tourism Australia account

Cartoon Network to launch Capeta on 14 July
Disney channel to start ‘Talk Out Loud’ initiative on 12 July

Burson-Marsteller ropes in new MD for Hong Kong office

Sony to launch fantasy series on 13 July

Karen Mok to host MTV Asia Awards 2008

TV Ratings
Top 10 Programmes (15/06/2008 to 21/06/2008)
Doordarshan's Top 10
Top 10 In All TV Homes
Top 10 in Cable & Satellite Homes

Top 100 Programmes (15/06/2008 to 21/06/2008)
Star Plus
Zee TV
Sony Entertainment TV
Zee Cinema
Sun TV
NDTV Imagine

Source: www.indiantelevision.com
Today's Newsbreakers.......India
    		• Cos take a liking to below-the-line ads
    		• Pepsi ends its innings with Sachin
    		• Brands go gaga over soccer mania
    		• Pepsi drops Sachin Tendulkar as brand ambassador
    		• Does visibility in TV determine popularity of stars?
    		•

    Uppal Group allocates Rs 20 cr for advertising in FY09

    		• UTV launches 'Mumbai Meri jaan' signature campaign
    Source: Economic Times
      
    		• Aadhar to be sourcing hub for Future group retail formats
    Source: Hindu Business Line
     
    		• Agony and ecstasy of change
    		• Sawing a limb off our cultural tree
    		• ‘Season two of IPL will be bigger, better’
    		• Madison Avenue likes what it sees in the mirror
    		• That ‘mad-as-hell’ feeling
    		• Sun DTH arm garners 1 m subscribers in 200 days
    		• The Bigger Better
    		• “We don’t sell products; we offer experience”
    		• Wrapping up the environment debate
    Source: Financial Express
      
    		• Future Group plans 75 Foto Depots
    		• Shyam Tele gets radio frequencies
    		• `Despite the challenges, we`ll have an exciting future`
    Source: Business Standard
     
    		• Onmobile deploys Ad Ring Back Tones
    Source: Deepika
      
    		• Airlines look to cut ad spending in times of rising fuel prices
    		• Smart software rubs cheeks with microcredit at biz plan face-off
    		• Summer break in the age of globalization
    		• I-bank Ozone Capital all set to launch private treaties fund
    Source: Livemint
      
    		• AirCheck Launches Radio Monitoring Service in India
    Source: Media Newsline
      
    		• Virgin Mobile launches vBling offer
    		• Napier eyeing IPL big bucks
    Source: Hindu
      
    		•

    GM mulling job cuts, brands’ sale

    		• Spencer’s buys peace with small traders
    		•

    End of an era? Pepsi drops Tendulkar

    		• Promoters of Asian Oilfields seek exit
    Source: DNA
      
    		• Media ad revenue growth to slowdown in Q1
    		• Why did Cadbury's Dairy Milk ad bag the Grand Prix?
    Source: Moneycontrol.com
     
    International News
    		• Nielsen: Barack Obama Owns Web
    		• NBC Offers Broad Olympic Measurement
    		• Teen Angst Fuels Penney's Back-to-School Push
    		• Senior Creatives Shift at Wieden
    		• MSNBC.com Opens Digital Cafe
    		• Q&A: Ed McCabe
    		• Updated: Yahoo! Blasts Back
    		• Energy BBDO Taps Planning Chief
    		• Tourism Australia to DDB
    		• Dentsu, Biegel Reach Settlement
    Source: Ad Week
     
    		• Dodge Challenger Starring in TNT Microseries
    		• Parkes Named MLB CMO
    		• MSNBC.com Opens Digital Cafe
    Source: Brand Week
     
    		• Jamila Hunter Joins NBC in New Digital Programming Post
    Source: Media Week
     
    		• AirMedia to Acquire Advertising Business on Gate Bridges in Airports
    Source: Pacific Epoch
    		• Ad company iBloks hires CEO from Gap Online
    Source: Biz Journals
     
    		• Alaska Communications Systems Wins Telly Awards for Advertising
    Source: Smart Brief
     
    		• Iran bans celebs from appearing in ads
    Source: Tehran Times
     
    		• Mobile Social Networks are New Advertising Medium
    Source: All Africa
     
    		• Smaato Mobile Advertising Platform Chosen by Blue Whale Systems
    Source: TMC Net
     
    		• jml villas.com announce new advertising rates
    Source: Pr-USA
     
    		• MTV Pushes iTV Ads in Cadbury Campaign
    Source: Pro Momagazine
     
    		• Free Philly paper gives half of front page to ad
    Source: Forbes
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