Indiantelevision.com's The Ad Linx Reporter dated 24 July 2008 - Global and Indian advertising news, information and data at your fingertips

24 July 2008

Newsletter Subscription

Volume 21 - Issue No: 23

Media, Advertising & Marketing Watch

Zee to pump $210 million into film biz
Zee to invest $210 mn in movie biz over 3 years; activity to be under Zee Entertainment Studios.

Big FM in 'Adda' mood to capture Kolkata
Big FM Kolkata intoduces 'Mojar Adda' format in the station; to add more humour & interactivity.

Zee News Ltd has Rs 2 bn investment plan
Zee News to launch Telugu news channel; pipeline includes English biz & global English news channel.

Source: www.indiantelevision.com

Today's Newsbreakers.......India

	US-based Merrell shoes ties up with M&B Footwear for India foray
	Hindware Home Retail to focus on bath, kitchen solutions
	Tata Sky teams up with BharatMatrimony
	Snacks, sounds and Smart Kitchens
	Thin is in
	The retail push into finance
	Source: Hindu Business Line

	The next big A in advertising : Ambient?
	Source: Economic Times

	Brands value online presence
	Coca-Cola brings `purity` into Kinley
	Ballmer`s web spending leaves investors cold
	ZEEL net profit up 98%
	Social gaming makes an entry
	Gaming sites target international gamers
	RK Swamy to offer HR services online
	United Spirits eyes 20% of premium vodka mart
	Source: Business Standard

	Coca-Cola brings 'purity' factor to Kinley
	Source: DNA

	Ad campaign promoting Islam angers NY lawmaker
	Source: Indian Express

	Branded Websites Are the Most Effective Online Marketing Tactic
	Microsoft Announces Reorganization of Windows and Online Services
	Source: IT News Online

	50 Cent sues Taco Bell in NY over ad campaign
	Source: Fresh News



	AOL Expands Health Site With New Content Partnerships
	Yahoo Sails Through Turbulent Quarter, Profit Slumps To 131
	Source: eBrandz

	Yahoo!, Google reach agreement
	"Mass marketing plans are handset agnostic"
	Broadcasters fare pretty well in ad sales
	'Cricket series like the IPL really affected the movie business’
	Baby’s day out
	Mobinomics
	Red Cross reaches out to Nascar for blood donors
	Customer care? That offer is over!
	Source: Financial Express

	Zee Entertainment Studios to receive Rs
	Source: Moneycontrol.com

	The Olympics dream: losers and winners on the ad field in China
	Miles Young to succeed Shelly Lazarus at O&M
	Source: Livemint

	Levi's to launch button-fly button covers to support ‘Live Unbuttoned’
	Source: Fibre2fashion.com

	AOL’s Platform-A Integrates Goowy Into Widget Ad Offering
	Source: TechWhack

	Blame game over tree felling
	Source: Times of India

International News

	NYT Seeks to Control Costs
	Horror Helmers Do Comedy for Xbox Live
	Publicis N.Y. Names McCarthy CEO
	Aegis Unit Makes Denver Debut
	GSD&M Hires Wal-Mart's Rogers
	Carl's Jr. Pumps Up Breakfast Sandwich
	TiVo, Amazon Team Up
	Source: Ad Week

	ConAgra Sells Pemmican Beef Jerky Brand
	Carl's Jr. Goes Big for Breakfast
	Bud Light Boosts A-B's Sales
	Source: Brand Week

	Obama makes $5M Olympics advertising buy
	Source: Chicago Business

	New York Times profit falls as ad sales drop
	Source: WA Today

	Yahoo’s Revenue Rises a Bit, but Profit Falls 18%
	Source: NY Times

	Globe7 Expands Ad Network Partnerships in China
	Source: Market Watch

	Radio biggest gainer in ad spending—Nielsen
	Source: Abs-Cbn News

	DMGT's sales rise as ad revenue declines
	Source: FT

	China warns media about "vulgar" ads
	Source: Reuters

	Russian internet advertising market hots up with Google's Begun buy
	Source: Russia Today

	50 Cent sues Taco Bell in NY over ad campaign
	AOL integrates widget tech to boost social-net ads
	Source: AP

	Publisher reports 5% rise in revenues despite weak advertising performance
	Source: Scotsman

Every endeavour is made to make sure that the links given are valid. However, since the archiving systems differ across various sites, Indiantelevision.com cannot guarantee their validity after a day of posting.		Subscribe to this Newsletter: Click here For Feedback: Click here Unsubscribe to this Newsletter: Click here For Archives: Click here
Indian Television Dot Com Pvt Ltd, 318, Kuber Complex, Opp. Laxmi Industrial Estate, New Link Road, Andheri (W), Mumbai-400 053, INDIA. Tel: 0091-22-40666777 Fax: 0091-22-2674 0644

*If you are not able to see the mailer, please click here

Please add adlinx@es1.indiantelevision.com to your Address Book to ensure that this newsletter does not land in your bulk folder.