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SPE Asia launches English GEC on Now TV

Indiantelevision.com Team

(23 July 2008 2:00 pm)

MUMBAI: Sony Pictures Entertainment (SPE) Networks Asia has launched the English general entertainment channel Set in Hong Kong on PCCW's Now TV.

Set launches on 29 July. Hong Kong's modern men and women will enjoy and get immersed in Set's programming as a getaway from the hustle and bustle of their pacy mobile lifestyles. Set delivers TV shows wrapped around fashion, lifestyle, drama, reality and comedy.

SPE Networks - Asia senior VP, GM Ricky Ow says, "We are excited to launch SET with our valued partner, Now TV, and be the first pay-TV channel in Hong Kong to provide contemporary viewers with quality programming that plays prominence to content targeted at women. SET programming has a strong focus on style, lifestyle and pop culture anchored by strong female leads. This unique Set entertainment formula will definitely indulge the mind and senses of today's cosmopolitan urbanites and be their choice of entertainment."

PCCW MD television and content Dominic Leung says, "As Hong Kong's premier broadcaster of lifestyle programming, Now TV keeps up to speed with everyday cosmopolitan life and fashion trends by delivering super-contemporary and wholesome entertainment into the home. The addition of Sony Entertainment Television's smart and stylish programming helps us to keep our discerning viewers up to date on trends as they are being set."