Indiantelevision.com's The Ad Linx Reporter dated 23 July 2008 - Global and Indian advertising news, information and data at your fingertips

23 July 2008

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Volume 21 - Issue No: 22

Adex Analysis

Snapshot on TV ads in H1 2008 - Part 2
Print promotion on TV sees 16% rise during 1st half of '08 over same period in '07 - AdEX India Analysis.

Media, Advertising & Marketing Watch
Colors to splurge Rs 400 mn on launch promotion
Colors has a launch marketing budget of Rs 350-450 million; includes 90 towns and 1300 hoardings.

Trai issues notice to ESPN over DTH pricing
Trai issues notice to ESPN Star Sports threatening legal action; asks ESS to stick to rate norms for DTH.

Source: www.indiantelevision.com

Today's Newsbreakers.......India

	Advertisers not keyed up on Olympics
	ESPN STAR to telecast 2010 Winter Olympics
	Source: Hindu Business Line

	Best and Bekar ads
	The next generation of media stars
	Take your customer's complain seriously
	Coke to promote brand new Kinley
	New league of brand endorsers step into advertising
	Source: Economic Times

	`Kismet Konnection` opens to Rs 27 cr worldwide collection
	Met coke prices treble in 6 months on China curb
	Do signature tunes for brands work?
	Source: Business Standard

	BCCL to hike ad rates 40% by mid-August, others may follow
	Net ads: Informative but not creative enough
	Ad world gets a new breed of leaders: the ‘network men’
	Source: Livemint



	Race for ad space mars greenery
	Gold Council alters strategy for India
	Source: Times of India

	Zee Ent, InCablenet lock horns; channels go off air
	'We have launched a special Cambridge, India partnership website'
	Source: Financial Express

	Yahoo pressure cooker
	Source: Sify

	Olympics advertising reflects global themes
	Source: MSN India

	USA: Global Launch of New Innovative Levi's 501 Marketing Campaign
	Source: BharatTextile.com

	Amazon Teams Up With TiVo
	Source: www.techtree.com

International News

	Brands Get Social for Olympics
	Young to Succeed Lazarus as Ogilvy Group CEO
	Apple's Latest Guidance Rattles Wall Street
	Morningstar to Exit the CW for MLB Startup
	CBS: 46% of TV Audience Watch Net's Shows Online
	Purely Juice Found Guilty of False Advertising
	Publicis Buys Korean I-Shop
	Omnicom Grows Revenue 11% in Q2
	Updated: BBDO in Atlanta Wins Embassy Suites
	O'Keeffe Defines WPP Role
	Source: Ad Week

	All About P&G's New Global Marketing Officer
	USA Network Taps Saab in Product Integration Deal
	Source: Brand Week

	Ogilvy & Mather to Name Young Successor to CEO Lazarus
	Source: Media Week

	Spain's TV ad revenue down 4.1%
	Source: Variety

	Yahoo’s Revenue Rises a Bit, but Profit Falls 18%
	Source: NY Times

	TV advertising starts to feel the squeeze
	Critics slam $9m green ad campaign
	Source: The Age

	Erickson Retirement Communities retains BBDO to handle advertising
	Source: Biz Journals

	Metro International ravaged by ‘gloomy’ ad markets
	Source: Mad

	TV advertising starts to feel the squeeze
	Source: The Age

	Ramsay parody ad draws complaints
	Source: Stuff

	Community Papers Report Better Ad Revenue
	Source: Editor and Publisher

	Adknowledge Social Advertising Reaches 10 Billion Monthly Ad Impressions
	Source: Market Watch

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