Indiantelevision.com Team

(22 July 2008 7:00 pm)

MUMBAI: Radio Mirchi 98.3 FM Delhi, in association with Hello Dilli, has announced ‘Fachcha Khush Hua’ campaign. Hello Dilli is the entertainment and lifestyle supplement of Navbharat Times.

The campaign will celebrate the excitement of students who have joined Delhi University.

Beginning this week, the ‘Fachcha Khush Hua’ initiative is introduced to celebrate the spirit of freedom and masti for the young adults in Mirchi style. The campaign will kick start with an on- air promotion where RJ’s will be inviting freshers to participate. They will also give some useful tips and advice with add ons of what should be practiced and what should not be done as per campus rules.

The campaign will also provide gifts like mobile phone, CD’s and a complete makeover to one winner.

Radio Mirchi Cluster Head Srinivasa Shenoy said, “Fuchcha Khush Hua initiative is aimed at creating memorable moments for the fresher and wish them all the very best as they gear up to start the journey of college life. Through this campaign we would like to ease out all the tension and pressure that fresher faced during the admission process.”

Radio Mirchi 98.3 FM had also initiated ‘Return of Fachcha’ campaign for the students to twist the entire tiresome admission procedure into a memorable experiences of the initial college days.