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Volume 21 - Issue No: 21








Executive Dossier

'It is a good time to launch specialised channels as they help break through the clutter'
 Interview with Discovery India senior VP, GM Rahul Johri

 

Media, Advertising & Marketing Watch
Colors to launch Bigg Boss 2 on 18 August
 Colors acquires Endemol India's Bigg Boss 2; to launch on 18 August at 10 pm from Mon to Thurs.

ESS pockets broadcast rights for next Olympics
 ESPN Star Sports bags exclusive TV rights for the Vancouver 2010 and London 2012 Olympic Games.

Zee Entertainment Enterprises plans to buyback shares
 Zee Entertainment Enterprises is considering a share buyback; board to meet on 30 July to take decision.


SBI launches national ad campaign to create awareness

24/7 Real Media to provide ad management to Realogy

Star Plus to launch reality show Aajaa Mahi Vay

9X to launch series on Indira Gandhi

Dip Trix unleashes the power of 'The Dark Knight'
Verizon partners Disney Channel to offer multi-platform game experience

141 Sercon launches 'Pulse Suite' to boost RoI

Tips' Kismat Konnection garners Rs 270 million worldwide

24/7 Real Media to provide ad management to Realogy

TV Ratings
Top 10 Programmes (06/07/2008 to 12/07/2008)
Doordarshan's Top 10
Top 10 In All TV Homes
Top 10 in Cable & Satellite Homes

Top 100 Programmes (06/07/2008 to 12/07/2008)
Star Cricket
Star Plus
Zee TV
DD1
Sun TV
NDTV Imagine
Sony Entertainment TV
9X

Source: www.indiantelevision.com
Today's Newsbreakers.......India

    • Olympics advertising shies away from US-only spots

    		• New league of brand endorsers into the advertising ring
    		• P&G drags HUL to advertising council
    		• A Strategic Tool Called Branding
    		• The Digital Gene: New eco-system of communication biz
    Source: Economic Times
     
    		• Planet M, Next stores in Rs 800-cr expansion
    		• Now, UB Group plans Kingfisher Himalayan water brand
    Source: Hindu Business Line
     
    		• ESPN STAR bags Olympics rights
    		• News needs a new yardstick
    		• Zandu surge may throw spanner in Emami works
    		• Looking for a fill
    		• DS Group drags Pan Parag maker to ASCI
    Source: Business Standard
     
    		• India Infoline maintains ADD on Zee Entertainment
    		• French dailies, telco in online readership push
    Source: Livemint
     
    		• iLike Introduces Full Song Playback and New Advertisment Program
    Source: TechShout
     
    		• Talkster Launches Fun Group Calling Application on Facebook® Platform
    Source: TechWhack
     
     
    		• Ads remind it’s not just soap; it’s a soapbox
    		• "Branding is not something esoteric"
    		• Getting intimate
    		• The truth about radio
    		• It’s all in the jeans
    		• Back-to-school campaigns back in favour
    		• Problem of plenty for NBC Universal
    		• Festive season lights hope for consumer durables industry
    Source: Financial Express
     
    		• Google Reinforces its Russian Front with Ad Company Acquisition
    Source: Network Computing
     
    		• Google To Acquire Russian Context Ads Service Begun
    Source: Webnewswire.com
      

    • iLike Launches Full Song Previews

    Source: Techtree.com
      
    		•

    US footwear brand hits Indian market

    Source: DNA
      
    		•

    TiVo To Broadcast YouTube Videos To The Boob-tube

    Source: eBrandz
     
    International News
    		• Coke Designs Olympics Push
    		• Camry 'Gets Real' in Latino-targeted Push
    		• Inside OMD's Reorganization
    		• Facebook Changes Ad Placement
    		• GSK Merges Anti-Smoking, Anti-Obesity Units
    		• Lenovo Sees Olympics as U.S. Springboard
    		• NBCU 90% Sold Out of Olympics Ad Inventory
    		• Updated: SunTrust in Play
    		• UM Renews With Sony for 3 More Years
    		• Yahoo!, Icahn Strike Truce
    Source: Ad Week
     
    		• DJs Break It Down With Pepsi's 'Month in the Mix'
    		• GlaxoSmithKline Merges Anti-Smoking, Anti-Obesity Marketing
    		• Aflac Pulls Ads from 'The Savage Nation'
    		• P&G Offers Money-Back Guarantee on Swiffer
    Source: Brand Week
     
    		• Advertising in Digital Media
    Source: MSNBC
     
    		• GOOGLE GRABS A BIGGER SLICE OF RUSSIAN ONLINE AD MARKET
    Source: WARC
    		• P&G's Healey lauded by Advertising Age
    		• UTStarcom to set up interactive advertising system in China
    Source: Biz Journals
     
    		• In-Game Advertising Reaching New Levels
    Source: Clickz
     
    		• Media: Advertising fall hits Metro International
    Source: Guardian
     
    		• Domino's Pizza U.K. Net Advances 16% on Advertising
    Source: Bloomberg
     
    		• Yahoo sees growing Web advertising market in RP
    Source: Inquirer
     
    		• iLike Adds Full-Song Playback, Ad Platform
    Source: PC Mag
     
    		• Reebok ad featues 20 NFL stars
    Source: Boston
     
    		• Blackhawks pick Ogilvy & Mather to head ad campaign
    Source: Chicago Tribune
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