21 July 2008Newsletter SubscriptionEmail this Page

Volume 21 - Issue No: 20








Special Report

English movie channels will have to battle for reach
Star Movies leads, followed by HBO; revenue in genre to grow by 15% with new entrants.

 

Media, Advertising & Marketing Watch
Zee Turner blacks out Incablenet in Mumbai
 Zee Turner blacks out signals of its channels in Mumbai to Incablenet due to non payment of dues.

Videocon to launch DTH in October
 Videocon plans DTH launch in Oct-end & to invest Rs 10 bn over 2 years; signs SingTel for 6 transponders.


O&M, McCann lead award tally at Mirchi Kaan awards

Neo Cricket launches marketing campaign for 'Dial C...'

John O’Keeffe to join WPP worldwide as creative director

Coca-Cola to unveil 3 TVCs on 2008 Olympic Games

FM consumption is more in regional markets: Ram

Nickelodeon Arabia to step foot in Middle East from 23 July

Powered appoints Ken Nicolson as CEO

Maa TV to launch Jeevana Tarangalu from 21 July

IPLT20.com is 4th most visited sports site on mobile

MTV launches online soundtrack guide

TV Ratings
Top 10 Programmes (29/06/2008 to 05/07/2008)
Doordarshan's Top 10
Top 10 In All TV Homes
Top 10 in Cable & Satellite Homes


Top 100 Programmes (29/06/2008 to 05/07/2008)
Star Cricket
Star Plus
Zee TV
Sony Entertainment TV
DD1
Sun TV
NDTV Imagine
9X

Source: www.indiantelevision.com
Today's Newsbreakers.......India
    		• Ybrant Digital to buy US online ad firm
    		• Mirchi Kaan Awards '08 heralds red revolution in ad world

    • Ringing Volumes: Caller tunes may soon ad jingles to cells

    		• Gameloft in tie-up talks for mobile games
    Source: Economic Times
     
    		• Franchise, retail expo begins in Ahmedabad
    Source: Hindu Business Line
     
    		• InBev plans to make Budweiser a global brand
    		• P&G drags HUL to advertising council
    		• UK prince eyes India for his food brand
    		• Ads that 'stereotype' women may be banned
    Source: Times of India
     
    		• Hoardings must show unit code: KMC
    Source: The Statesman
     
    		• Mukesh Khanna plans an animation series on 'Shaktimaan'
    Source: Smash Hits
     
     
    		• Khan rivalry spills over to ad world
    		• DTC takes ad route to facelift
    		• Videocon to invest Rs 800cr in retail expansion
    Source: Business Standard
     
    		• The brand fixation
    		• Dabur plans big push into home cleaning range
    Source: Financial Express
      

    • Lower crude oil alters Bric market trends

    • Media | Bullishness makes way for caution

    • Understanding the false consensus effect

    Source: Livemint
      
    		•

    MTNL advertisement sees humour in BMC’s monsoon worries

    		•

    Lifebuoy told to pay Dettol for ‘slanderous’ ad

    Source: Indian Express
     
    International News
    		• Gummi Bursts Juice Up TV, Online
    		• 'Dark Knight' Promo Goes Awry
    		• McCann Touts MLB's Post-Season
    		• Pandora Scores on iPhone
    		• J&J Pharma Goes Into Play
    		• Will Economic Downturn Sink Digital?
    		• Lippert's Critique: 'New Yorker' Cover Misses Mark
    		• JWT Global CCO Davis to Depart
    Source: Ad Week
     
    		• Marketers Go 'All Out' for WNBA Outdoor Game
    		• HBO Tempts Consumers With 'Tru Blood'
    		• Starburst Juices Up Lineup With Gummi Bursts
    		• 'Dark Knight' Promo Bombs
    Source: Brand Week
     
    		• Google Buys Russian Contextual Ads Service for $140m
    		• Greystripe Monetizing iPhone Games With Ad Platform
    Source: Washington Post
     
    		• Telecinco says H1 advertising revenue down 2.3 pct
    Source: Reuters
     
    		• Screen Advertising Releases Results of Mobile Advertising Effectiveness
    Source: Wirelessdevnet
    		• Media General reports 2Q loss on lower advertising
    Source: Bizjournals.com
     
    		• Independent Groups Launch Volley Of Ads
    Source: NPR
     
    		• McCain TV ad hits Obama on Iraq policy
    Source: The Associated Press
     
    		• Travelwizard.com Offers New Advertising Opportunities
    Source: Trans World News
     
    		• Google ad slump spreads abroad
    Source: CNNMoney
     
    		• Telstra ads run on Olympic emotion
    Source: The Australian
     
    		• Qualcomm and Sony Electronics in Blanket Advertising Mode
    Source: San Diego Business Journal
     
    		• Cartoon advertisement lands Procter and Gamble in court
    Source: RussiaToday
     
    		• Google Buys Local Ad Firm for $140M
    Source: The Moscow Times
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