Indiantelevision.com's Kidology: Nickelodeon Arabia to step foot in Middle East from 23 July

Indiantelevision.com's Kidology

Nickelodeon Arabia to step foot in Middle East from 23 July

Indiantelevision.com Team

(19 July 2008 7:00 pm)

MUMBAI: Nickelodeon Arabia, Middle East's first Arabic free-to-air channel dedicated to kids aged 2-14 years, is set to launch on Nilesat and Arabsat on 23 July.

Nickelodeon Arabia falls under the umbrella of Arabian Television Network (ATN), the Arab Media Group's TV broadcasting arm.

The channel, which will hit airwaves at 6 am with animated series Rugrats, will showcase a mixture of programming that include international content from Nickelodeon's portfolio. The portfolio includes programmes like Dora The Explorer, SpongeBob SquarePants, Jimmy Neutron and the Nickelodeon Kids' Choice Awards.

Additionally, Nickelodeon Arabia will also air original local productions.

The channel will be supported by a website (both Arabic and English), providing users with Nickelodeon content, characters and games.

“We're confident Nickelodeon Arabia will become the go-to destination for Arab kids both on and off air. Our local productions will form a key part of the Nickelodeon channel to ensure a wholly relevant, world-standard entertainment experience for audiences across the Middle East,” said Arab Media Group CEO Abdullatif Al Sayegh.

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