28 February 2008Newsletter SubscriptionEmail this Page

Volume 20 - Issue No: 20








Media, Advertising & Marketing Watch

Coke, Vodafone join 9XM as platinum sponsors
9XM ropes in Coke and Vodafone as platinum sponsors for one year; all platinum sponsors to get 'extended benefits' (mainly rate benefits) for continuing in the second year.

 

Cas extension not being put on hold: Govt
 Govt denies putting a hold on extension of Cas to remaining areas of Delhi, Mumbai and Kolkata; says scheme succeeded in enrolling 5,09,469 set-top box subscribers within 1 year.

MIB to submit report on content issue to High Court by mid-March
 The Information & Broadcasting ministry is likely to submit a report on the Content Code issue by mid-March; the Supreme Court committee is also preparing to submit its report.

FM operators demand lower import duty, 8-year tax holiday
 FM operators expect reduction of customs duty for import of equipment in Budget 2008; demand 8-year tax holiday.

'Karzzz…' to release in August, budget Rs 250-300 mn
 T-Series' remake of Subhash Ghai's Karz is ready for release in August this year on a budget of Rs 250-300 million.

Music industry seeks protection of IPR

Sotheby's to exhibit intl auction highlights in Mumbai

Railways sees record ad revenue growth in 2007-08

Zee TV to launch dance reality show Rock-N-Rock Family

Mob attacks Zee Marathi's 'Sa Re Ga Ma Pa' set

Walt Disney Resorts signs premier partnership with PATA

Amrita TV announces 'Great India Race'

BBC's TV distribution event kicks off in Brighton

TV Ratings
Top 10 Programmes (10/02/2008 to 16/02/2008)
Doordarshan's Top 10
Top 10 In All TV Homes
Top 10 in Cable & Satellite Homes

Top 100 Programmes (10/02/2008 to 16/02/2008)
Star Sports
Zee TV
Star Plus
Sun TV
DD1
Sony Entertainment TV
Zee Cinema

Source: www.indiantelevision.com
Today's Newsbreakers.......India
    		• Group M to pick up 20% in Hyderabad IPL team
    		• IPL: a tax windfall for foreign exchequers
    		• Consumer durables cos bet big on large retail stores
    		• CavinKare forays into fruit juice segment
    		• Secret of success
    Source: Financial Express
     
    		•  LG to drop Abhishek Bachchan as brand ambassador
    		•  Mahindras plan to enter film production
    		•  ESPN inks 7-year deal for Australian Open
    Source: Economic Times
      
    		• Cavin Kare buys Maa for Rs 30 crore
    		• Google stock price sinks on Internet ad-slump fears
    Source: Times of India
     
    		• Sebi puts brakes on speed-reading
    		• Indian apparel brands eyeing Chinese mart
    		• Beverage firms to flood market with health drinks
    		• New launches help HUL gain share in shampoo market
    		• Catching them young
    Source: Business-Standard
      
    		• SEBI forms new rules for MF ad warnings
    		• HUL alleges trademark infringement
    		• Aero to take Woodland brand into mall stores
    		• Radio City bets on reality shows
    		• CavinKare acquires fruit juice brand Maa
    		• Edgy-buzzy gender stuff
    		• ‘BBDO India will be a challenger’
    		• Mega plans, mega brands
    Source: Hindu Business Line
     
    		• Jashn Mana Le proclaims Hrithik
    Source: Mid-Day
     
    		• Crackdown on ad cackle
    Source: Telegraph
     
    		• Doctors, hospitals can no longer advertise
    Source: The Hindu
     
    International News
    		• Nielsen Creates Ent. Group; Names Byrne SVP
    		• Barack Obama Launches Local Web Campaign
    		• Nielsen Forms Hispanic/Latino Advisory Council
    		• MSNBC Lands Record Numbers for Obama-Clinton Debate
    Source: Media Week
     
    		• Dr Pepper Reaches Out to Shops
    		• Opinion: Mobile Ads Are Anything but Intrusive
    		• $300 Mil. Microsoft Project Goes to Crispin
    Source: Ad Week
     
    		• 'Sexist' Setanta ad cleared by watchdog
    Source: Digital Spy
     
    		• Kenya Set to Lift Advertising Ban on Lawyers
    Source:This Day Online
     
    		• Channel M In-Store Video Advertising Network Boosts Sales for Major Gaming Retail Chain
    Source: Earthtimes.org
    		• UK Watchdog bans "misleading" Nutella advertisement
    Source: Reuters
     
    		• Sri Lanka ahead of Pakistan and Bangladesh in Advertising
    Source: Daily Mirror
     
    		• Online ads deliver three times more ROI for soft drinks
    Source: Utalkmarketing
     
    		• CineMaya Media Launches Massive Advertising Blitz
    Source: FOXBusiness
     
    		• Lamar Advertising net slips on expenses
    Source: BusinessWeek
     
    		• Radiohead launch climate campaign
    Source: ITN
     
    		• McClatchy January Revenues, Advertising Revenues Decline
    Source: www.rttnews.com
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