1 February 2008Newsletter SubscriptionEmail this Page

Volume 20 - Issue No: 1








Media, Advertising & Marketing Watch

Firangi to launch on 25 February; unveils logo
 Firangi, the world TV channel from SaharaOne, has confirmed the date of its launch as 25 February.

 

Lintas Media Group announces new leadership structure
 Lintas Media Group announces plans for move into next leg with new and more robust structure and leadership team.

Ad Pick
'Style is for everyone' - Brylcreem's new TVC featuring Dhoni
 A suburban town in Ranchi. À la mode, with hair stylishly done, Dhoni is travelling back to his home. "Will they welcome me? I am no longer the small-town boy I used to be," Dhoni thinks, as he treads his anxious way home.

Other Media, Advertising & Marketing Watch
Slew of media FDI proposals cleared
 UTV gets nod to raise Rs 4 billion via FCCB and induction of FDI in company engaged in up-linking of non-news and current affairs chnls.

UTV Q3 net profit up 1055 % at Rs 231 million

Global Broadcast News Q3 net up at Rs 17.8 million
 GBN posts Q3 PAT of Rs 17.8 million, as against a loss of over Rs 90 million in the year-ago period.

Network 18 Q3 net profit Rs 270 million

TV18 Q3 net profit up 42 % at Rs 208 million

Coke launches marketing campaign for Minute Maid

Fashion house Lanvin enters India with TSG International

Neo Sports CEO Shashi Kalathil resigns'

Funskool calls for votes for Mumbai to be on new Monopoly game
Nick brings special contest for kids this Valentine's day
Turner, Outblaze partner to create TurnOut to leverage popular CN brands

Devashish Sarkar quits BBC-Times JV

CNBC-TV18 focuses on South India with 'Up South'

Big 92.7 FM launches in Thiruvananthapuram

TV Ratings
Top 10 Programmes (13/01/2008 to 19/01/2008)
Doordarshan's Top 10
Top 10 In All TV Homes
Top 10 in Cable & Satellite Homes

Top 100 Programmes (13/01/2008 to 19/01/2008)
Star Plus
Zee TV
Sun TV
Gemini TV
Sony Entertainment TV
Zee Cinema

Source: www.indiantelevision.com
Today's Newsbreakers.......India
    		• Beverages ad spend on TV zooms to Rs 290 cr
    		• Big Brother to sever ties with Sony Entertainment
    		• HR takes lead in harnessing staff as brand ambassadors
    		• Bajaj Auto to dip into kitty for new rollouts
    Source: Economic Times
     
    		• GSK global brands in India soon
    		• Now, foreign brand to take over itr in UP
    Source: Financial Express
     
    		• Lintas merges its media divisions
    Source: DNA
     
    		• Coca-Cola launches its first new TV commercial
    Source: www.indiainfoline.com
     
    		• HC pulls up civic body over illegal hoardings
    Source: Indian Express
      
    		• Pepper ’08: Top honchos to be judges
    		• Playing its cards right
    		• Being responsible vicariously
    		• The Haier order
    		• The inside story
    Source: Hindu Business Line
     
    		• Court slams BMC on hoardings
    Source: Times of India
      
    		• Netcore builds marketing plan around SMS alerts
    		• FritoLay ups marketing ante
    		• New customised flockpad for social networking buffs
    Source: Business-Standard
     
    International News
    		• Initiative's Beaven to Succeed Gerster as Global CEO
    		• Starcom: DVR Viewing Adds Up to 30% More Commercial Viewing
    		• TNS to Roll Out DirectView
    Source: Media Week
     
    		• McCain, Romney Boost Ad Spending
    Source: TV Week
     
    		• Beaven Follows Gerster as Initiative's CEO
    		• 'Fox's Super Sunday Ad Take: $260 Mil.
    		• Kraft, Kellogg to Raise Prices, Ad Spends
    		• MySpace COO Leads New Initiatives
    		• Publicis Groupe Goes Green
    Source: Ad Week
     
    		• Ailing Fortunoff Shopping For A Buyer
    		• P&G to Spin Off Folgers, Raise Prices
    Source: Brand Week
    		• TiVo, CBS form research partnership
    Source: Bizjournals.com
     
    		• BBC Worldwide Appoints Codeiro as Account Director
    Source: www.asiamediajournal.com
     
    		• Media General profit off on unit sale and weaker ads
    Source: MarketWatch
     
    		• NYTimes ad sales fall 13%
    Source: Financial Times
     
    		• Barack Obama buys ad to combat smears
    Source: Telegraph
     
    		• Poor ad sales sink Scripps 4Q profit
    Source: Business Week
     
    		• David Beckham pants ad launches new craze
    Source: Mirror
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