3 Dec 2008Newsletter SubscriptionEmail this Page Volume 23 - Issue No: 8
 
 
 
 
 
 

 
 
 
 
 
 










Adex Analysis

Hair care ads on TV in Jan-Oct 2008
 Hair care category sees 22% growth in TV ads for Jan-Oct '08 over year ago - AdEx India Analysis.

 

Media, Advertising & Marketing Watch
Dvortsevoy bags Golden Peacock at IIFI '08
 Sergei Dvortsevoy wins Golden Peacock for Tulpan at IFFI; the 11-day film festival ends.

Trai to issue recommendations on media ownership within a month
 Trai to submit to government its recommendations on media ownership within a month.

Lessons from the terror front: Comments
Samir Kale, managing director, CMCG India
Anil Wanvari, editor-in-chief, Indiantelevision.com
Amit Khanna, chairman, Reliance Big Entertainment

India Tourist Board to launch ad campaign in UK

Food Pantry to deploy ARC Retail Biz Intelligence

HomeShop18 to launch two shows to fight recession

Filmy unveils December film festival lineup

4Kids Ent unveils new broadcast sales for Chaotic

Amrita TV to launch 'Citizen Impact' on 7 December

HCL launches workstation for media, gaming, animation

ibibo.com launches 'iVideostar' for dancing talent

Axis Communications launches HDTV network camera


TV Ratings
Top 10 Programmes (16/11/2008 to 22/11/2008)
Doordarshan's Top 10
Top 10 In All TV Homes
Top 10 in Cable & Satellite Homes

Top 100 Programmes (16/11/2008 to 22/11/2008)
Neo Cricket
Colors
Sun TV
MAX
Zee TV
Zee Cinema
Gemini TV
Star Plus
Zee Marathi
Sony Entertainment TV
Star One
Ten Sports
Star Gold
Maa Telugu
NDTV Imagine
Eenadu TV
Cartoon Network
ETV Marathi
Zee Telugu
Kalaignar TV
Udaya TV
DD1
POGO
Source: www.indiantelevision.com
Today's Newsbreakers.......India
    		•

    Subhiksha 'planning' consumer durable retail stores

    		•

    Dabur holds back retail expansion plan

    Source: Hindu Business Line
     
    		•

    Sales take a beating in Bengal

    		•

    Overseas branches get nod to sell vanilla products

     Source: Financial Express
      
    		•

    Ad spends during recession results in higher sales

    • Capitalising on emotional responses in brand-building strategies

    		•

    A slowdown needn't be such a bad thing

    		•

    How Emotionomics can work for your brand

    		•

    Marketers changing plans due to gloomier prospects

    		•

    Creative idea going down faster than Sensex

    		•

    Corporate hospitality runs the risk of a backlash during austere times

    		•

    Brand Launches

    Source: Economic Times
     

    • mKhoj in partnership with Enterprise DB to enhance Ad Performance

    Source: TechWhack
      
    		•

    HFCL appoints Quadrant Communications as creative agency

    Source: domain-B
     
    		•

    Benchmarking ad rates, getting value for money

    Source: Livemint
      
    		•

    Raging Artists, Inc. Launches Image Broadcasting Services

    Source: IT News Online
      
    		•

    Outdoor advertising runs into rough weather

    Source: DNA
     
    International News
    		• Ad Pacts for Double Fusion
    		• Clios Open for Submissions
    		•  Producers: WGA's New-Media Claims Misleading
    		• CBS, ABC Prevail in Nov. Sweeps
    		• The Great 'Christmas' vs. 'Holidays' Debate
    		• Nielsen Commercializes DigitalPlus
    		• Publicis Makes Another Buy in Asia
    		• Couponing in the Digital Age
    		• TrueNorth Tries to Ride Long 'Tale'
    		•  Report Warns: 'Go Green Or Else'
    Source: Ad Week
     
    		• Perf Go Green Expands Biodegradable Bag Line
    		• Aquafina, Sam's Club 'Return the Warmth'
    Source: Brand Week
     
    		• Advertising: Perils of Inappropriate Promotion
    Source: CXO Today
     
    		• Digital ads conform to ad rules
    Source: Brand Republic
    		• iPromote.com Opens Door to Simple, Automated Internet Display Advertising
    		• Ripe Digital Expands Online Advertising & Announces Online Sales Hires
    Source: Market Watch
     
    		• Advertisers need relief in times of financial crisis
    Source: Daily Times
     
    		• U.S.-style TV drug ads a big mistake -Roche exec
    		• Publicis boosts China position with W&K buy
    Source: Reuters
     
    		• Credit crunch crimps MacMedia advertising
    Source: The Australian
     
    		• Newspapers pressed for ad revenue
    Source: Biz Journals
     
    		• Gumiyo Releases Mobile Ready Platform for Advertising
    Source: Editor and Publisher
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