22 Dec 2008Newsletter SubscriptionEmail this Page Volume 23 - Issue No: 21
 
 
 
 

 





Media, Advertising & Marketing Watch
 
 
 
 










Isro-built European satellite to boost broadcasting services
Isro-built European satellite W2M launches on 21 December from Kourou spaceport in French Guiana.

 
Spiritual channel Sri Sankara to launch on 21 December
 Kamadhenu Telefilms launches spiritual multi-lingual channel Sri Sankara on 21 December.

Centre to set up a media consultative committee
 I&B secretary to chair Media Consultative Committee; NBA & key ministries to be represented.

IBF puts Subhiksha on notice for clearance of dues

Ad revenue to shrink by 10% in the US in '09: Barclays

Lowe elevates Mitchell Leahy to chief strategic officer

Omnicom to cut 5% workforce globally

Samsung launches ad campaign to drive B2B presence

Disney Channel to telecast 'Camp Rock' on 26 December

Tata Sky ropes in Asin as brand ambassador

Publicis Groupe’s VivaKi makes key appointments in India

Hydra ropes in Talisman as creative director

Comcast to distribute Star India channels in California

Balaji to co-produce 3 films with White Feather Films


TV Ratings
Top 10 Programmes (30/11/2008 to 06/12/2008)
Doordarshan's Top 10
Top 10 In All TV Homes
Top 10 in Cable & Satellite Homes

Top 100 Programmes (30/11/2008 to 06/12/2008)
Star Plus
Colors
Zee TV
Sun TV
MAX
NDTV Imagine
Gemini TV
Zee Cinema
Sony Entertainment TV
Star One
Zee Marathi
Zee Telugu
Eenadu TV
ETV Marathi
Sahara One
Kalaignar TV
Udaya TV
Star Gold
Cartoon Network
Source: www.indiantelevision.com
Today's Newsbreakers.......India
    		•

    Aviation Ministry plans ad campaign to get flyers back

    		•

    Synthite unveils new logo

    Source: Hindu Business Line
     
    		•

    Worsening economy sends marketers looking at online medium

    		•

    UTVi to woo viewers with audience-specific programmes

     Source: Economic Times
      
    		•

    Dabur scripts new brand strategy

    Source: Times of India
      
    		•

    Display of ads on taxis, autorickshaws in Delhi

    		•

    Top of the Mind Ad Survey | Airtel ad has the experts divided

    		•

    Wish I Had Made This Ad... | Strong script, deft direction

    Source: Livemint
     
    		•

    Retailer Livtek India set to expand footprint in North

     Source: Financial Express
     

    • Shopper's Stop defers stake rise in Hypercity

    		•

    Retail cos skip announcing sales outlook as buyers stay off

    		•

    FMCG companies extend brands to boost growth, gain mkt share

    		•

    Aamir wields the scissors to create 'buzz' around Ghajini

    		•

    Poor sales push luxury brands to discounts

    		•

    'Gaming share to double by FY10'

    Source: Business Standard
      
    		•

    ‘Good things come to those who wait’ is the most commonly used ad slogan in UK

     Source: News Post Online
      
    		•

    Ringo Starr in 9 mn pounds TV ad

     Source: ndtv.com
      
    		•

    When Prantik avoids advertisements on principle

     Source: Newstrack
     
    International News
    		• Chrysler CMO Exits
    		• Wieden Picks Up Noxzema
    		• Leahy Succeeds Vitale at Lowe
    		• Google Ads Click for Nature Valley
    		• REI vs. The North Face in iPhone App Tactics
    		• TV Vets Partner for Web Series
    		• Americans Are Still Giving
    		• 'The Spirit' App Debuts on iPhone
    		• BIA: TV Stations' Revenue Down 7%
    		• Office Depot Signs Up NSA
    Source: Ad Week
     
    		• OgilvyAction's Roth Explains Shopper Marketing
    Source: Brand Week
     
    		• Darden 2Q Got Boost From Cost Controls, Advertising
    Source: CNNMoney
    		• Dubai Lynx International Advertising Festival
    Source: Business strategy and Innovation
     
    		• Newspaper advertising continues slump
    Source: Moco News
     
    		• Journal Communications' November revenue drops 10 percent
    Source: Bizjournals
     
    		• Political ads boost local TV station revenue
    Source: Hollywood Reporter
     
    		• Big advertising companies cutting thousands of jobs
    Source: Reuters
     
    		• Times, Post print Arab peace initiative ads
    Source: Jewish Telegraphic Agency
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