MUMBAI: Balaji Motion Pictures, the wholly owned subsidiary of Balaji Telefilms, is in the process of revamping its business. As part of that exercise, the company has roped in UTV television COO Ajit Thakur as CEO who will take charge in January, and will be putting a business plan in place.

In a bid to build momentum into the business, Balaji Motion Pictures has signed a three-film co-production deal with Sanjay Gupta's White Feather Films.

The three projects belong to different genres and vary from mid-to-big budgets. The films will hit the floors in 2009.

Earlier, the two companies had co-produced Shootout at Lokhandwala. Balaji has so far produced one movie, co-produced three and distributed three.

Says White Feather spokesperson Gautam Kohli, ''Balaji is a valuable part of our creative plan and we hope to have a long and successful association with them. We are also in talks with UTV for co-productions. With the stupendous success of Shootout at Lokhandwala, we've established a synergy with Balaji Telefilms and are confident that together we will make films which will be trail-blazers.”

Apart from Balaji, White Feather Films has also partnered with Mumbai Mantra for Acid Factory and with Eros for three films.