17 Dec 2008Newsletter SubscriptionEmail this Page Volume 23 - Issue No: 18
 
 
 
 

 





Adex Analysis
 
 
 
 










Skin care ads on TV during Jan-Oct 2008
TV ad volumes of skin care category see 23% rise for Jan-Oct '08 over year ago - AdEx India Analysis.

 
Media, Advertising & Marketing Watch
Tata sky crosses 3 million Subscribers
 Tata Sky pockets 3 million subscribers in 27 months;adds last 1 million over just seven months.

UTV licenses home video rights to Moser Baer
 UTV sells exclusive home video distribution rights for 25 movies to Moser Baer; exits home video biz.
Jagran Engage bags OOH rights for UPSRTC buses

Colgate Palmolive buys out SS Oral Hygiene

Idea launches new campaign

Radio One launches in Kolkata

Turner launches season 3 of Galli Galli Sim Sim on 22 December

Zee to kick off daily show Shree on 22 December

Zee Business, SBI to launch Emerging Business Forum

NEC launches chips for digital terrestrial broadcast


TV Ratings
Top 10 Programmes (30/11/2008 to 06/12/2008)
Doordarshan's Top 10
Top 10 In All TV Homes
Top 10 in Cable & Satellite Homes

Top 100 Programmes (30/11/2008 to 06/12/2008)
Star Plus
Colors
Zee TV
Sun TV
MAX
NDTV Imagine
Gemini TV
Zee Cinema
Sony Entertainment TV
Star One
Zee Marathi
Zee Telugu
Eenadu TV
ETV Marathi
Sahara One
Kalaignar TV
Udaya TV
Star Gold
Cartoon Network
Source: www.indiantelevision.com
Today's Newsbreakers.......India
    		•

    Ad club office-bearers appointed

    		•

    Menswear brand Cornerstone to retail via franchise route

    		•

    PepsiCo plans no new acquisitions

    		•

    Colgate buys SS Oral shares

    Source: Hindu Business Line
     
    		•

    Saatchi & Saatchi gets Rs120 cr lead in ad account

     Source: Livemint
     
    		•

    Gems & jewellery sector appeals for interim relief

     Source: Financial Express
      
    		•

    Vadilal to set up Rs 20 cr plant in Kolkata

    		•

    Yamaha to add outlets, models

    		•

    Airtel launches voice portal service in TN

    Source: Business Standard
      
    		•

    O&M advertising agency tops 6th year in a row

    Source: Economic Times
      
    		•

    Transport body sleeps, bus-for-ad plan slips

    Source: Expressindia.com
     

    • Pepsi's launches new televsion advertising

    		•

    Russian patent office rebuffs ad firm's attempt to patent smiley

    Source: domain-B
      
    		•

    Native language ads appeal more to shoppers' emotions

     Source: Newstrack India
      
    		•

    Online breachers to bog net ad revenues

     Source: CIOL
      
    		•

    ESPN launches beta website with more ad space

     Source: TechWhack
      
    		•

    Changes Support the Continued Publication of Two Detroit Newspapers

    		•

    Zap2it.com Strikes Ad Sales Partnership With 43KIX, Leading Provider of Movie Information to Cell Phones

    		•

    Corey V. Panno Appointed President, Telmar North America

    Source: IT News Online
     
    International News
    		• Anomaly Spin-off to Lose Leaders
    		• CBS Trims Staff
    		• Anomaly Doubles Down on IP
    		• PJA Promotes O'Toole to President
    		• 'Idol' Tops DVR Playback Chart
    		• Survey: Fear Drives Consumer Cutbacks
    		• GE Focuses on Solutions in Print, Web Push
    		• TBWA Taps Leader for Infiniti
    		• Churchill Downs Enlists C+K
    		• Levi's 501 Takes Taxis in NYC
    Source: Ad Week
     
    		• Stella McCartney's Luxury Collections Go Mobile
    		• Top Media & Marketing Innovations of 2008
    Source: Brand Week
     
    		• Russian advertising industry braces for slowdown
    Source: RT
    		• DialPlus announced as Smaato Winner of Mobile Advertising Award 2008
    		• Placecast Identifies the Top Digital Advertising Trends in 2009
    Source: Market Watch
     
    		• Public television networks vote to scrap advertising
    Source: France24
     
    		• BT Moves Ahead with Advanced Advertising
    Source: xchange Magazine
     
    		• Online advertising needs defined campaigns
    Source: Zero Strategy
     
    		• Tenn. Sues Airborne For False Advertising
    Source: WSMV
     
    		• BT moving forward with targeted advertising
    Source: Telephony Online
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