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MUMBAI:
Radio One has launched in Kolkata, taking its total number
of stations to seven across India.
Radio
One has also tied up an ad sales alliance with Radio Misty
for Siliguri and Gangtok as part of its East package which
will be sold jointly.
Radio
One CEO Vineet Singh Hukmani said, “We are positioning
ourselves as ‘India’s largest metro focussed radio
network as it is quite clear that metros contribute to over
75 per cent of most client’s businesses. Radio One will
allow clients a certain consistency and efficiency in reaching
their audiences that exhibit ‘metro city attitude’.
We are India’s highest ranked radio company on ‘metro
efficiency’ which is function of listenership and rates
charged to reach the Sec AB audience.”
As part of its streamlining operations, Radio One is following
its ‘all rounder’ talent model in Kolkata. As it
did in Pune and Ahmedabad, Radio One in Kolkata will function
with not more than 12 people.
Radio
one is already operational in Mumbai, Delhi, Bangalore, Chennai,
Pune and Ahmedabad.
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