Indiantelevision.com's The Ad Linx Reporter dated 10 Dec 2008 - Global and Indian advertising news, information and data at your fingertips

Executive Dossier

Media, Advertising & Marketing Watch
DQE inks deal with Disney for three TV animated series
DQ Ent. inks 3-year licensing deal with Walt Disney for TV series Ratman, Sandra, and Twisted Whiskers.

Big TV bets on MDUs to gain DTH subscribers
Big TV's next big offensive in gaining subscribers is via MDU installations; targets 40% of this market.

Adex Analysis
TV ads by instant meals in Jan-Oct 2008
Instant meals' ad volumes see 3% growth on TV for Jan-Oct '08 over year ago - AdEx India Analysis.

Lessons from the terror front: Comments

Samir Kale, managing director, CMCG India

Source: www.indiantelevision.com

Today's Newsbreakers.......India

	Durables majors stick to ad budgets despite slowdown
	Source: Hindu Business Line

	Ad Infuse Chosen by Orange for Mobile Advertising
	Source: Media News Line

	Titan launches 'Orion' collection Tuesday
	Source: DNA

	Global ad spending to fall 0.2% in 2009: study
	Source: Livemint

	Frequent price cuts adversely affects quality brands
	Source: News Locale

	Amway idea contest held
	7Seas in pact with US firm for ad-based mobile games
	AIIM launches 1 yr PGP in infra mgmt
	FMCG cos turn the heat on retailers
	TAG Heuer to retail products online
	Source: Business Standard



	Best and Bekaar advertisements
	Luxury brands: In a downturn, go back to basics
	Ad Agency Reckoner 2008 to hit stands next Wednesday
	Consumer electronics, broadband cos compete for home entertainment
	70% of purchasing decisions are made in-store
	US presidential race marked a fresh era in marketing
	How are Indian consumer good faring in global markets?
	Kishore Biyani aims to be a branded player across segments by 2012
	Source: Economic Times

	Bad tidings for news industry as Tribune goes bankrupt
	Source: TopNews

	Liz enrages animal rights activists
	Source: Times of India

International News

	TBWA Advances Powers
	U. of Phoenix Taps Startup for Creative
	Razorfish Names Baehr Media Chief
	Celebs Tout NYTimes.com
	Who's Drinking What
	Thompson Rises at Omnicom Media Group
	Roth Touts IPG's Mix of Clients, Services
	Forrester: Consumers Distrust Corporate Blogs
	Richards Keeps Home Depot Creative
	Leno, NBC Reach Deal on Prime-Time Talk Show
	Source: Ad Week

	Home Depot Keeps Richards Group on Ad Account
	A Yellow Light Flashes For Green, Organic
	Source: Brand Week

	NY Times braces for tough 2009
	Source: Reuters

	Google Intros Mobile Ads for iPhone
	Source: CNET News

	New York Times looks to sell HQ to raise $225m
	Source: Guardian

	Singapore to Host Spikes Asia , the First Asian Advertising Festival
	Source: Media News Online

	Rivals seek to harness digital advertising
	Source: FT

	Focus Media Bids Farewell To Wireless Advertising
	Source: Chinatechnews

	Advertising campaign based on Nicole Kidman film fails to lift Australian tourism
	Source: Telegraph

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