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ibibo ties up with Yash Raj Films to launch 'Rab Ne Bana Di Jodi' application

Indiantelevision.com Team

(9 December 2008 5:00 pm)

MUMBAI: Social networking site Ibibo.com has partnered with Yash Raj Films to launch a Rab Ne Bana Di Jodi application. The movie is releasing on 12 December and is about the extraordinary story of an ordinary person.

Shahrukh Khan plays the protagonist - Surinder Sahni who lives a very ordinary life which is suddenly transformed into the extraordinary.

ibibo.com CEO Ashish Kashyap says, "The Rab Ne Bana Di Jodi application on ibibo.com highlights our ability to add value to a high quality entertainment platform by integrating it with our core proposition- talent incubation. The film's thematic and Ibibio's positioning stance complement each other and are a great fitment."

Shahrukh Khan invites Ibibo.com users in an exclusive promo uploaded on Ibibo.com only to come and share their talent- be it acting, dancing, singing, mimicry, et al. This promotion highlights and reiterates ibibo.com's positioning as India's first entertainment and talent based social networking site.

Ibibo says that there is a Surinder Sahni in everybody. Ibibo.com has built an application around "Rab Ne Bana Di Jodi" that pulls in videos, photos, social networking and promotion via ibibo's viral friends' feeds.

Ibibo.com has taken the theme of this film that there is something extraordinary about every ordinary individual and blended it within its talent framework. The integration of the movie's core theme with Ibibo.com's value proposition has been achieved through creative innovation. The competition is open till 10 January, 2009.