20 Aug 2008Newsletter SubscriptionEmail this Page Volume 21 - Issue No: 40
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Adex Analysis

Confectionaries ads on TV in H1 2008
TV ads of confectionaries rise 8% for 1st half of '08 over a year ago period - AdEX India Analysis.

 

Executive Dossier
'NDTV is adequately funded to support its expansion'
 Interview with NDTV Group CEO KVL Narayan Rao

Media, Advertising & Marketing Watch
Reliance Big TV rolls out DTH service, targets 40% share
 Reliance ADAG's Big TV launches service at Rs 1490; to air over 200 channels.

Balaji snaps ties with Star, to buy back 25.99%
 Balaji Telefilms snaps ties with Star; promoters to buy back 25.99% within 240 days.

Trai favours self-regulatory body for TRP ratings

Hero Honda to launch 11 models in two-wheeler segment

Sachet pricing will drive rural markets: CII Summit

Percept/H appoints Anand Halady as creative director

Bates 141 appoints Jayanto Banerjee as EVP

Hannah Barbara’s Banana Splits to return on TV

Sony to launch fiction show Aathvan Vachan on 1 Sept

NCP to launch Malayalam channel Janapriya

Norway's 3 broadcasters to launch mobile TV via DMB

HUL to promote homecare products online

TV Ratings
Top 10 Programmes (27/07/2008 to 02/08/2008)
Doordarshan's Top 10
Top 10 In All TV Homes
Top 10 in Cable & Satellite Homes

Top 100 Programmes (27/07/2008 to 02/08/2008)
Star Plus
Zee TV
Sun TV
MAX
Sony Entertainment TV
Zee Cinema
Gemini TV
Star One
NDTV Imagine

Source: www.indiantelevision.com
Today's Newsbreakers.......India
    		•

    Interbrand to help Datacom build brand

    		•

    Sony, Dentsu fight over IPL ad pie

    		•

    UK ad agency BBH readies India team

    		•

    It's not best time for marketing to expect good things

    • The risky branding ploy of beverage companies

    		•

    Brand launches

    • Audiences consuming content through not just TV

    • Zegna optimistic despite global downturn

    • Russia attracts luxury brands

    • iPhone adds fuel to sector rivalry

    • Apple's iPhone 3G threatens established rivals

    		•

    Mobile phones will become main marketing tool: KV Kamath

    		•

    Now, companies go gaga over Phelps' swimming glories

    		•

    Companies line up to cash in on Phelps fever

    Source: Economic Times
      
    		• Max Retail makes expansion plans
    		• Rediffusion has new group CEO
    Source: Hindu Business Line
      
    		•

    Big TV launch to intensify DTH battle

    Source: Financial Express
      
    		•

    Outdoor media players use their own medium to be heard, seen

    Source: Livemint
     
     
    		•

    Regional advertising outpaces national

    • Datacom to delink corporate name from brand

    • Brands latch on to mobile advertisements

    • Govt to play crucial role in TV ratings measurement

    		•

    Anil Ambani makes the BIG DTH entry

    Source: Business Standard
      
    		•

    Cong planning hi-tech ad blitz

    Source: The Statesman
      
    		•

    SMB Advertisers Undeterred by Current Economic Environment

    		•

    Local Online Media Hold Significant Advertising Advantage

    Source: IT News Online
      
    		•

    TRAI unveils final recommendations on TRPs

    Source: India Infoline.com
      
    		•

    Bandra skywalk ad rights fetch MMRDA Rs 79 cr

    Source: Times of India
      
    		•

    Anil Ambani's Big Street walks tall on 10-year OOH contract for Mumbai SkyWalk news

    Source: domain-B
     
    International News
    		• FCC Eyes 80 Markets for DTV Push
    		• PG&E Vows to Simplify Pitch Process
    		• Confirmed: BBDO, PHD Win Global Hyatt
    		• J&R Music Turns to Toy
    		• MSN Bows 'Republicrats'
    		• Lotame Scores $13 Mil. in Funding
    		• SMG Names Global President
    		• Targetbase, Claydon Heeley Merge
    		• Microsoft Exec: Still Early in Search
    		• SAG, AFTRA Unite for Ad Talks
    Source: Ad Week
     
    		• ICEE, Sylvan On-Board with 'Igor'
    		• Phelps Swimming in Sponsorship Deals
    Source: Brand Week
     
    		• Sears Unveils LL Cool J Fall 2008 Advertising Campaign
    Source: Earth Times
     
    		• Online Advertising A Big Part Of Marketing Strategy
    Source: Clean Link
    		• New Book from AdGooroo Founder Shares Secrets of Search Advertising
    Source: Market Watch
     
    		• Digital signs create new buzz in ad biz
    Source: Star Tribune
     
    		• Google Begins Testing Ads In Mobile YouTube Videos
    Source: Information Week
     
    		• Microsoft sees Powerset-powered search ad revolution
    Source: Cnet
     
    		• ContextWeb takes contextual advertising to the next generation
    Source: Biz Report
     
    		• NEO Advertising Partners with RMS Networks to Accelerate Global Expansion
    Source: News Wire
     
    		• Lotame Gets $13 Million For Behavioral Ad Targeting
    Source: Wired
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