Overview
of Confectionaries sector advertising on TV during H1 2008
(19 August, 2008) |
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Findings: -
 8
per cent growth in TV advertising of Confectionaries sector during H1 2008 over
H1 2007. - 'Chocolates'
sub category garnered a high advertising share of 42 per cent on TV during H1
2008.
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'Cadbury India Ltd' was the top advertiser under Confectionaries sector on TV
in H1 2008.
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'Boomer splash' was the most advertised new brand under Confectionaries sector
on TV during H1 2008.
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| Volume
Growth of Confectionaries sector on TV. |
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Compared to H1 2007, TV advertising of Confectionaries sector has seen a growth
of 8 per cent during H1 2008.
Share
of Sub categories of Confectionaries sector on TV during H1 2008. |
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During H1 2008, 'Chocolates' had the largest slice of Confectionaries sector on
TV followed by 'Sugar Confectionaries' and 'Chewing Gum/Bubble Gum' with 29 per
cent and 21 per cent share respectively.
Growing
sub categories of Confectionaries sector on TV. |
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During H1 2008, 'Chocolates' sub categories had recorded maximum advertising growth
of 34 per cent followed by 'Sugar Confectionaries' with 30 per cent share respectively
compared to H1 2007.
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Key
players of Confectionaries sector on TV during H1 2008. |
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'Cadbury India Ltd' leads with 35 per cent share of overall Confectionaries sector
on TV followed by 'Perfetti Van Melle India Pvt Ltd' and 'Parle Products Pvt Ltd'
with 21 per cent and 12 per cent share respectively during H1 2008.
New
brands advertised under Confectionaries sector on TV during H1 2008. |
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- During
H1 2008, among the new brands advertised under 'Confectionaries' sector on TV,
'Boomer Splash' was the top brand followed by 'Cadburys Lite' and 'Lindt Excellence'.
Advertising
of Confectionaries sector (National vs. Regional channels) during H1 2008. |
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During H1 2008, advertising of Confectionaries sector on National and Regional
Channels was in the ratio of 63:37.
Contribution
of States in advertising of Confectionaries sector on Regional channels. |
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'Tamil Nadu', 'Karnataka' and 'Andhra Pradesh' were the top three states contributing
the maximum in overall advertising share of Confectionaries sector in Regional
channels during H1 2008.
Watch
out for forthcoming interesting analyses in future. |
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| (Analysis from AdEx India - A Division of TAM Media Research) |
