4 April 2008Newsletter SubscriptionEmail this Page

Volume 20 - Issue No: 46








Media, Advertising & Marketing Watch

Value in advertising is tangible
 Value in advertising is tangible, measurable and quantifiable; depends on RoI of the marketers, say AD conclave speakers.

 

Ad Pick
'Cricket ka Karmayudh' - DLF Indian Premier League's new TVC
 'Which side are you on?' With the high-decibel DLF Indian Premier League fast tumbling down upon us, this is the one pivotal question to which everyone wants to find an answer……and so does O&M's 'Cricket ka Karmayudh'.

Media, Advertising & Marketing Watch
Dish TV plans to raise Rs 7 bn via equity, crosses 3 mn subscribers
 Dish TV plans to raise Rs 7 bn in form of equity over 6 months even as it has scaled up its fund requirement to Rs 16 bn due to a rise in subsidy cost; subscriber base crosses 3 mn.

MIB meeting on Cas extension postponed to 8 April
 Meeting called by the ministry of I&B on the issue of Cas extension has been postponed to 8 April; earlier date of 4 April not convenient as Trai to hold meeting on FDI in Mumbai.

Whistling Woods sets up production house and campus TV
Whistling Woods International sets up in-house production unit Studio Point One; also initiates a concept of campus TV.

Pepsi relaunches Slice as 'Absolutely Mangolicious'

Max adopts 360 degree approach to promote IPL

US ad spend rises 0.6 per cent in 2007

Big FM appoints Manoj George as national sales director

53rd Annual Promax conference announces its speakers

Disney, Stan Lee join hands for 3 film projects

IPL franchisees to sign MCC spirit of cricket declaration

Essel launches ent. portal mypopkorn.com

Google to sell search marketing unit Performics

Vh1 to launch mobile game on The Flavor of Love

TV Ratings
Top 10 Programmes (16/03/2008 to 22/03/2008)
Doordarshan's Top 10
Top 10 In All TV Homes
Top 10 in Cable & Satellite Homes

Top 100 Programmes (16/03/2008 to 22/03/2008)
Star Plus
Zee TV
Sun TV
Gemini TV

Source: www.indiantelevision.com
Today's Newsbreakers.......India
    		• M&M hires Strawberryfrog for US, Brazil ad drive
    		• ‘Mobile revolution to throw up challenges for media planners’
    		• Humx brand of car audio, video systems launched in TN Clarification
    		• New look and taste for Pepsi’s ‘aam’ drink
    		• Sony Computer’s 2 new games
    		• FX Labs upbeat on PC games
    Source: Hindu Business Line
     
    		• News agencies may give IPL a miss
    Source: Hindustan Times
     
    		• Officer`s Choice to sponsor football
    		• WNS ropes in Malinga as brand ambassador
    		• Vishal Retail Limited to start Forecourt Retail Marketing
    		• Madhukar Sabnavis: Living in grays
    		• FXLabs to focus on movie-based games
    Source: Business-Standard
     
    		• ‘Brand value forms through creativity and not cost-cutting’
    		• Beach buzz
    		• Advertisers, agencies at loggerheads
    		• Goafest 2008: Perfect hunting ground for talent, employer
    Source: Livemint
     
    		• It’s phone advertisements again, this time Clinton vs McCain
    Source: Indian Express
    		• Goafest: Is advertising merely about a transaction?
    		• Goafest 2008 Day 1: Suits, BlackBerrys out; beach shirts, iPods in
    		• Scintillating start for Goafest
    		• Goafest: Ultimate goal is to serve the consumers profitably
    		• Goafest: Ad agencies & brand value
    		• Yashraj Films's revenue-sharing terms pinch multiplexes
    		• Abbys at Goafest: O&M cedes numero uno position to Leo Burnett
    		• Ad industry's premier Goafest 2008 kickstarts
    		• Goafest 2008: Show me the value
    		• Goafest 2008: Is advertising all about transaction?
    		• PepsiCo undecided on future with Tendulkar as brand ambassador
    		• 'Think global, act local' new slogan of Indian advertising
    		• Hero Group, UK's Ultra scrap JV plans
    Source: Economic Times
     
    		• Admen feel agencies are losing respect
    Source:DNA
     
    		• Pepsi mulls future with 'Brand Sachin'
    		• GoaFest brainstorms on attracting the best talent
    		• PCB ban throws a spanner on Akhtar's IPL debut
    		• India on global ad-map
    		• Uncensored Internet and no TV delay in Beijing: IOC
    Source: Financial Express
     
    International News
    		• Nick Ramps Up Virtual Worlds
    		• MySpace CEO on Music Plan
    		• $30 Mil. Jackson Hewitt Biz in Play
    		• GSD&M Keeps USAF
    		• Dairy Queen Tries Something Different
    		• Dieste Names Quinoy CEO
    Source: Ad Week
     
    		• New Israeli Advertising Campaign Encourages Military Service
    Source: Forward
     
    		• Lawmakers Press for Changes to Drug Advertising
    Source: Newsinferno.com
     
    		• Advertisers Irked by 'Google Slap'
    Source: Wired News
     
    		•  Millennial Media Adds Verizon Wireless to Its Mobile Ad Audience
    		•  Free Advertising Opportunities Now Available at TrainingTime.com
    Source: FOXBusiness
    		• MySpace Gets Into Ad-Supported Music
    		• TaylorMade, adidas Gear Up for Spring
    Source: Brand Week
     
    		• Watchdogs want FDA number in DTC ads
    Source: Medical Marketing and Media
     
    		• YouTube Video-to-Shirt Ads May Bolster Google Profit
    Source: Bloomberg
     
    		• Nielsen: Online ad spend slows YoY in US
    Source: BizReport.com
     
    		• UAE shines in region's advertising Oscars
    Source: Gulf News
     
    		• Mars Inc. sued for $10M over M&Ms ad
    Source: United Press International
     
    		• MRC's Ivie to Be Honored
    Source: Media Week
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