28 April 2008Newsletter SubscriptionEmail this Page

Volume 20 - Issue No: 61








Media, Advertising & Marketing Watch

MIB to meet NBA soon on Content Code
 I&B to soon meet News Broadcasters Association on issue of Code of Content and redressal mechanism.

 

Trai for 74% FDI in cable TV, 49% in news channels & FM
 Trai recommends raising foreign investment limit in news chnnls & FM radio to 49% & cable TV to 74%.

M&M acquires world rights of ‘Mumbai Chakachak’
 Mahindra & Mahindra group's untitled film arm buys worldwide distribution rights of Mumbai Chakachak

SAB to use events to promote Peroni brand

Corporates need to focus on personal branding: Everett

CBS acquires South American OOH firm for $110 mn

GAS Launches 2008 Spring/Summer Collection in India

Coca-Cola to hunt for young football talent in India

Hitchcock is Discovery's marketing and branding head

CN to premiere Ninja Turtles III on 27 April

IPL to award top-scoring batsman with "Orange Cap"

Daily News owner matches Murdoch's bid for Newsday

NDTV launches nationwide environment campaign

Prem Mehta retires as chairman and MD of Lintas India

Max, Godrej launch contest to promote IPL

TV Ratings
Top 10 Programmes (30/03/2008 to 05/04/2008)
Doordarshan's Top 10
Top 10 In All TV Homes
Top 10 in Cable & Satellite Homes

Top 100 Programmes (30/03/2008 to 05/04/2008)
Star Plus
Zee TV
Sun TV
Sony Entertainment TV
NDTV Imagine
Kalaignar TV
MAX
Gemini TV

Source: www.indiantelevision.com
Today's Newsbreakers.......India
    		• Lintas chief Prem Mehta retires
    		• INOX Leisure commences operations at new multiplex at Faridabad
    		• IPL contracts come under service tax dept lens
    		• Prahlad on Pearson board
    		• Pantaloon Retail Q3 net up 71% at Rs 32 cr
    Source: Hindu Business Line
      
    		• Titan sets foot in Pakistan
    		• Picasso Digital to offer MSc in animation
    		• Panchvi may give IPL hiccups
    		• Tatas 57th in global brand rankings
    		• Barista plans to invest Rs 32 cr for 80 outlets
    Source: Business-Standard
     
    		• FM, TV news channels hail TRAI's move on higher FDI
    		• Young people are looking not only for music
    		• ‘IPL a roaring success’
    Source:The Hindu
      
    		• Tata emerges as one of the largest global brands
    		• Chennai Super Kings top IPL tally
    Source: DNA
      
    		• Finally, Lowe lets Prem Mehta go
    		• Microsoft may move to oust Yahoo board
    		• Pitch fever intact kyunki saas bhi likes IPL
    		• INOX to invest Rs 500 cr to double multiplexes
    		• Maradona's tribe great in advertising too
    Source: Economic Times
     
    		• Music channel to launch regional variants soon
    		• Spreading the wireless net
    		• IIM brand spells high value for money
    		• Amway to take on FMCG giants in India
    		• ‘Indians can respond to our brand ethos’
    Source: Financial Express
      
    		• Trai suggests more FDI in TV, radio
    		• Times Music buys rights for Rs 13.5cr
    		• IPL cheerleaders get a cover-up
    Source: Times of India
     
    International News
    		• Nielsen Names CMO
    		• Grey Taps ECD on E*Trade
    		• OMD Hires U.S. CEO
    		• Analysis: If Murdoch Wants 'Newsday,' It's His
    		• 5% Organic Gain at WPP
    		• Senate to Reimpose Cross-Ownership Ban
    Source: Ad Week
     
    		• Product of the Year Makes U.S. Debut
    		• Starbucks Retunes Entertainment Division
    		• Heineken's Top Marketer Vacates Post
    Source: Brand Week
     
    		• Quebec City considers law to knock down advertising billboards
    Source: Macleans
     
    		• Taser defending itself against allegations of false advertising
    Source: Bizjournals.com
     
    		•  Advertising giant WPP posts rising sales in first quarter
    Source: AFP
     
    		• North Carolina TV Stations Refuse to Air Anti-Obama TV Ad
    Source: ABC News
    		• Consumers Select Next National Heinz Ketchup Commercials
    Source: Business Wire
     
    		• ProSieben downbeat on 2008 ad market, shares slump
    Source: Reuters
     
    		• Buffalo leading scorer Robinson suspended for Internet ad
    Source: SI.com
     
    		• Private eye sues Google over 'unwanted ads'
    Source: Independent
     
    		• CNET, Yahoo Ink Content-Sharing, Ad Deal
    Source: Media Week
     
    		• Starburst Twisted ad set to launch
    Source: Mad.co.uk
     
    		• PSC radio advertising wins national honors
    Source: Keyser Mineral Daily News Tribune
     
    		• Cell phone becomes latest venue for advertising
    Source: Austin American
     
    		• DNC Releases New Ad on John McCain: '100'
    Source: Broadcast Newsroom
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