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Volume 20 - Issue No: 57








Executive Dossier

'We expect ICL to break even in two and a half years'
 Interview with Zee Sports business head Himanshu Mody

 

Media, Advertising & Marketing Watch
IPL off to a solid start
 First match draws 8.22 TVR (Tam data in 6 metros); Max says 20 mn watched on channel in first two days.

APAC's pay-TV, broadband revenues to touch $86 bn by 2012: MPA
 Revenue base of Asia Pacific's pay-TV and broadband industries to touch $86 billion by 2012, says MPA.

NDTV Lumière to bring Aki Kaurismaki's films to India
 NDTV Lumière buys Aki Kaurismaki's film library rights; to release in theatres, home video & TV chnnl.

Starcom to use TNS Media Research's DirecTView service

Concurrent brings in Everstream advanced ad products

Sun’s SFM launches in Rajkot, Aurangabad & Ahmedabad

Nick to launch fresh shows in May
BBC Worldwide in development deal with Star Farm Productions
Jetix introduces two daily shows
Miranda Cosgrove of iCarly fame signs with Columbia Records

Broadcast Worldwide's TV Southasia is up

Paramount, MGM, Lionsgate in JV for premium TV channel

SPTI to co-produce comedy series with Electric Farm Ent

burrp.com launches online TV guide for India

TV Ratings
Top 10 Programmes (30/03/2008 to 05/04/2008)
Doordarshan's Top 10
Top 10 In All TV Homes
Top 10 in Cable & Satellite Homes

Top 100 Programmes (30/03/2008 to 05/04/2008)
Star Plus
Zee TV
Sun TV
Sony Entertainment TV
NDTV Imagine
Kalaignar TV
MAX
Gemini TV

Source: www.indiantelevision.com
Today's Newsbreakers.......India
    		• Godrej to leverage IPL platform
    		• High TVRs could hit IPL ad rates for a six
    		• Merawala tyre
    		• Show-and-tell moves into living rooms
    		• Pitching companies on the naked truths
    		• Here’s a sound that draws a crowd
    		• As economy sags, advertisers sit on value
    		• What could have been better?
    		• Getting down and dirty
    		• Seven deadly sins and marketing
    		• Theatre needs more corporate sponsorships: Mohan Agashe
    		• Export sops off on milk, value-added products
    Source: Financial Express
     
    		• Throw your brand ambassador out
    		• It`s not working
    		• IPL beats saas-bahu soaps in eyeball count
    		• GSM, CDMA cos tie up for big rural push
    		• Hero Honda hikes prices
    		• Emami lines up edible oil, lotion launches
    		• Daimler, Hero truck JV to invest Rs 4,400 cr in 5 yrs
    Source: Business-Standard
      
    		• Aussie players may miss IPL 2009
    		• IPL for Champions League finale at Lord’s
    		• Milk, vegetables have become ‘luxury items’
    Source: Hindu
     
    		•  Adding Net Worth
    Source: Times of India
      
    		• IPL's Karmayudh Foxed online
    		• Matches & players covered for Rs 650 cr
    		• King Khan beats Mallya, Ambani in show & biz
    		• Mix of cricket, Bollywood working wonders for IPL
    		• Govt may allow FDI in food retail
    Source: Economic Times
     
    		•  Advertisers scamble for TV spot as IPL viewership leaps
    Source: Livemint
     
    		• Priti Nair in CANNES Lions 2008 Press Jury
    Source: Media Newsline
     
    		• After IPL inaugural, TV viewership ebbs
    		• Ad council launches copy advice service
    		• ‘Creative opportunity lies in hoardings ban’
    		• Horlicks signs up Darsheel
    		• Triumph eyeing retail foray
    		• Dabur Pharma’s new owner to make open offer soon
    		• ETA Star unveils Indesit home appliances range
    		• Daimler-Hero venture to invest Rs 4,400 cr
    		• Videocon floats arm for cash and carry biz
    		• Menswear brand Turtle plans more exclusive outlets
    		• Pvt mobile operators offer discounts to rural subscribers
    Source: Hindu Business Line
     
    International News
    		• Puma Goes Hollywood
    		• Six Apart Gets Into Ad Net Game
    		• Pentax Taps RPA
    		• MySpace Ups Jeff Berman
    		• Grey Wins Hong Kong Tourism
    		• Barbara Lippert's Critique: Redefining 'Lux' Living
    		• Trade Publishers Ally for Ad Net
    		• Viacom's Movie Net Takes Aim at Showtime
    		• Fay Takes CEO Post at Aegis Media N.A.
    Source: Ad Week
     
    		• MySpace Appoints President of Marketing
    		• Columbia Sportswear Switches Lead Agency
    Source: Brand Week
     
    		• RCS Brings Google Advertisers to Radio Stations
    Source: Radio mag Online
     
    		• Controversial Hitler ad ordered off Mexican TV
    Source: Washington Post
     
    		• Dempsey Named GroupM Dir. Digital Investment
    Source: Media Week
    		• MySpace Expands Advertising Options
    Source: PC World
     
    		• Columbia Sportwear switchs ad firms
    Source: Bizjournals.com
     
    		• TiVo gives back to advertisers
    Source: Business Spectator
     
    		• OMD Middle East tames the Dubai Lynx
    Source: Ame info
     
    		• Chicago transit authority taking heat for GTA IV transit ads
    Source: Neo Seeker
     
    		•  Minn. bill tailors campaign ads to hard of hearing
    Source: KXMC
     
    		• New Saturn Ads Try To Turn The Page on Riney
    Source: Business Week
     
    		•  Six Apart Launches Its Own Advertising Network
    Source: Dbtechno
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