27 September 2007Newsletter SubscriptionEmail this Page Volume 19 - Issue No: 13

Adex Analysis

Advertising by Indian Domestic Airlines on TV
Domestic Airlines contribute 15 % in overall Airlines advertising on TV during January-August 2007 - AdEx India Analysis.

 

Media, Advertising & Marketing Watch
Pradeep Guha re-elected IAA India chapter president
International Advertising Association has re-elected Zee Entertainment Enterprises Ltd (Zeel) CEO Pradeep Guha as its president for the year 2007-08.

Kannada channel Kasthuri commences broadcast
Kasthuri, promoted by family of Karnataka state chief minister HD Kumaraswamy, officially begins beaming Wednesday.

IPTV offers huge opportunities for MSOs: Seminar
Key message from the India IPTV Summit 2007: major opportunity for MSOs, LCOs to offer value added services.

DTH transponder crunch: Industry calls for constellation of satellites
DTH subscriber base to grow to 30 million by 2015; industry sees constellation of satellites as answer to transponder crunch.

Aviva, Caltex, Nokia to sponsor AXN's 'Amazing Race Asia'

Organized Furniture Industry ad spends set to grow

Coca Cola launches special edition Limca Book

Carlsberg All Malt Premium Beer launched in India

Singapore 3rd in world's top cities for meetings

IFJ urges govt to review licence suspension of 2 channels

'Chandrakanta' creator returns with 'Chandramukhi'

'High School Musical' to air on Disney US and American Forces Network

Zoom to kick off with 'Sunsilk Gang of Girls - Spotlight Mein'

Total Sports distributes more badminton from Hong Kong

MTV announces 5th year of the 'Lycra MTV Style Awards'

CNBC to introduce new shows for Asia Pacific

Digital Ent. Network to distribute Neo Sports channels

TV Ratings
Top 10 Programmes (09/09/2007 to 15/09/2007)
Doordarshan's Top 10
Top 10 In All TV Homes
Top 10 in Cable & Satellite Homes

Top 100 Programmes (09/09/2007 to 15/09/2007)
Zee TV
Star Plus
ESPN
Sony Entertainment TV
Sun TV
Gemini TV

Source: www.indiantelevision.com

 
Today's Newsbreakers.......India
  • Advertisers back in the crease
  • Activating profits on air
  • EIH terminates co-branding alliance with Hilton
  • Naukri.com revamp leads to rise in hits
    Source: Business Standard
     
  • Fans roll out red carpet for T20 team; so do advertisers
  • Distinct brand names, loyalty can give companies the edge
  • EIH ends brand alliance with Hilton
  • Future Group plans investments for setting up 'Brand Factory
  • ‘Franchise system at core of our brand’s success’
  • IAA in the USA
  • Celebrations, cement and Bollywood
  • Reinventing umbrella branding
  • The power of private labels
    Source: The Hindu Business Line
     
  • Xiam to Power Vodafone Mobile Advertising Channel

    Source: TechWhack
      
  • Tunnel vision: Ads to jostle for space in Delhi Metro
  • Offshore dream factories: Advertising can be outsourced
  • Karnatake CM's new TV channel goes on air
    Source: Economic Times
     
  • T-20 may not impact ad rates on Indo-Aussie series
  • TV ratings soar over India’s T20 victory
    Source: Financial Express
     
  • Vodafone pug: Soul of brand or toll on brand?
  • ‘India Today’ to drive ‘Auto Bild’ to India
  • Jagran launches consumer shopping division, J9 Shop
  • ‘GO’ to simplify management in India
  • Tony Davidson to head AdFest TV Lotus Jury
    Source: Agency Faqs
     
    International News
  • Nielsen to Triple Size of TV Panel
  • Martin Wins Global Alliance Biz
  • Ogilvy Redefines Exec Roles
  • Havas' 1st-Half Profit Surges
  • Candidates Prefer 'Tried-and-True'
    Source: Ad Week
     
  • Howell named ITV ad chief
  • Virgin 1 launches ad campaign
    Source: Digital Spy
     
  • NBC, Telemundo Expand Ban on Junk-Food Ads to Local O&Os
  • Congressmen Tackle Product Placement
    Source: TV Week
     
  • Ad-funded mobile service launches in UK
    Source: DM Europe
     
  • Study: More Technology Equals More Money
  • New CMO at Puma After Executive Shuffle
    Source: Brand week
  • Political ads likely to run up $100 million tab
    Source: USA Today
     
  • Airline apologises for misleading island ads
    Source: ABC Online
     
  • Hypnotist McKenna rapped by ads watchdog
    Source: Reuters
     
  • Rate the ads: PCs 'Taxpayer protection' TV ad
    Source: Toronto Star, Canada
     
  • JCDecaux wins ten-year Luxembourg bicycle, street advertising contract
    Source: Forbes
     
  • Newspaper Refunds Ad Money to Franken
    Source: Guardian
     
  • Omar Sharif voices new advertising campaign for Zain
    Source: www.albawaba.com

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