12 September 2007Newsletter SubscriptionEmail this Page Volume 19 - Issue No: 2
Adex Analysis

Snapshot of TV advertising by IT Industry in H1 2007
 53% rise in ad volumes by IT sector on television in H1 2007 over H1 2006 - AdEx India Analysis.

 

Media, Advertising & Marketing Watch
Govt. issues showcause notice to Live India on fake sting
 I&B ministry officials say Live India issued showcause notice for violations of the Programing Code.

Big FM floats digital division; Archana Vohra to head
 Reliance ADAG's Big FM floats an online music and digital division; appoints Archana Vohra as Big Digital director.

Zee News CEO Harish Doraiswamy quits
 Zee News Ltd CEO Harish Doraiswamy has resigned and is serving a notice period; he plans to set up his own venture.

Big FM Surat installs single frequency radios in rickshaws

Adlabs best retailer in ent.: Images Retail Awards

IAA India CEO delegation tours US to gauge future trends

Axis extends marketing contract with Indian Railways

Mudra wins creative duties for Volkswagen in India

Future Media wins Inox's on-screen media rights

Maa Bozell wins Sagacia's communication duties

Maxim relaunches in India; introduces e-zine format

Rediffusion wins 'Best Design Firm' at Kyoorius Designyatra

adidas campaign promotes All Blacks for Rugby WC

Nickelodeon to premiere TV series based on 'Barnyard'

Disney to inspect toys for hazardous content

Sony to kick off 'Amber Dhara' on 24 September

Sab programming head Priya Mishra quits to join UTV

Big FM hits airwaves in Udaipur and Ajmer

IBN 7's 'Zindagi Live' launches microsite

TV Ratings
Top 10 Programmes (26/08/2007 to 01/09/2007)
Doordarshan's Top 10
Top 10 In All TV Homes
Top 10 in Cable & Satellite Homes

Top 100 Programmes (26/08/2007 to 01/09/2007)
Zee TV
Star Plus
Sony Entertainment TV
Sun TV
DD1

Source: www.indiantelevision.com

 
Today's Newsbreakers.......India
    		• Advertisers feast on 'fast food' cricket
    Source: Economic Times
     
    		•

    Nike wants $1.228 million from BCCI for not honouring contract

    Source: DNA
     
    		•

    Regional titles on an ad roll

    		•

    Hindustan Unilever draws up fresh strategy for its laundry business

    Source: Livemint
     
    		• Future Group bags INOX media rights
    		• Not many takers
    		• Sunfeast to focus on health peg
    		• Amul is `taste of India`, says survey
    		• Maruti`s in-house designed car to roll out by 2011-12
    Source: Business Standard
     
    		•

    UNICEF joins hands with FIFA for girl-child campaign

    • MPEDA will launch campaign to promote Indian seafood

    Source: The Hindu
     
    		•  Street food in Delhi set for hygenic makeover
    		•  Honda on green drive, to roll in Civic hybrid soon
    Source: Financial Express
    		• Axis offers ad opportunities
    		• Mudra appointment
    		• Mudra DDB bags VW account
    		• Future Media inks ad deal with Inox multiplexes
    		• Brand premium for PSU banks
    		• Online matrimonial searches on the rise: Study
    		• Radical in business and politics
    Source: The Hindu Business Line
     
    		•

    Rasna eyes foreign acquisitions

    Source: Times of India
     
    		• Network24 creative business up for grabs
    		•  Onida consolidates its entire portfolio with McCann-Erickson
    		•  141 Sercon bags BTL duties for Tata Indicom
    		•  Naveen Talrejja quits O&M; appointed CMO at Yes Bank
    		• Guest Article: Think carefully about Mumbai’s hoardings, says Indrajit Sen
    		•  Umang Hutheesing joins INX as director, design, style
    		•  ‘AmberDhara’ to brighten Sony’s weekday fare
    		•  Every second metro man a metrosexual: ACNielsen
    		•  Reliance ties up with Sulekha.com for local search service
    Source: Agency Faqs
     
    International News
    		• Global Hyatt to Euro RSCG
    		• Court to Hear Super Bowl Indecency Case
    		• Honda Drives 'Beyond the Road'
    		• OMD's Hanrahan Forms Consultancy
    Source: Ad Week
     
    		• Roe Joins Ad-Supported Music Service Qtrax as CTO
    		• Thumbplay Names McKenna VP of Ad Sales
    Source: Media Post
     
    		• Total Ad Spending Slows for the First Time Since 2001
    		• Growing Problem: US Recall of China Goods Triples
    Source: Brand week
     
    		•  BStar Tribune' Outsourcing Display Ad Production To India
    Source: Editor & Publisher
     
    		• ChildLine ad broke advertising rule
    Source: The Press Association
    		• Mediaset sees flat 2007 ad sales, H1 net edges up
    Source: Reuters
     
    		• Grey New York Launches 'Green-It-Forward' Website
    Source: CNNMoney.com
     
    		• Ninemsn scores mobile ad deal
    Source: The Australian
     
    		• Jones Soda Co. Teams with Cole & Weber United for National Advertising Campaign
    Source: Forbes
     
    		• AT&T re-brands itself as a mobility company
    Source: Bizjournals.com
     
    		• Inwindow launch large-format interactive outdoor advertising
    Source: Gizmag, Australia
     
    		• Samsung to review $600M advertising account
    Source: RCRNews.com
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