Indiantelevision.com's The Ad Linx Reporter dated 18 October 2007 - Global and Indian advertising news, information and data at your fingertips

18 October 2007

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Volume 19 - Issue No: 28

Media, Advertising & Marketing Watch

IBF suspends surcharge levy
IBF decides not to go ahead with the surcharge on existing and new contracts; all ads to go back on air.

Trai recommends 74% FDI in HITS
At the India Digital Networks Summit, Trai announces recommendation of increase in FDI cap to 74% on HITS.

Govt. to keep out controversial clauses in redraft bill: Asha Swarup
I&B secretary Asha Swarup says govt is redrafting b'cast regulation bill and minimalist regulation is on the cards.

Content cost too high to support low ARPUS in DTH
Content costs are high; if new competitors offer ARPUs as low as Rs 100, it won't be economically viable.

Source: www.indiantelevision.com

Today's Newsbreakers.......India

	Tendulkar says Nike cannot use his name
	McDonald's to spread footprint in South
	Source: Economic Times

	Hero Honda bullish on premium segment; launches 150 cc Hunk
	Liberty unveils 200 new designs
	AdAsia 2007
	Incredible @ 60!
	Nilkamal comes home
	Source: The Hindu Business Line

	Govt. redrafting Broadcasting Bill
	IBF withdraws hike on ad rates
	Source: The Hindu

	Television and cricket: gimme money!
	Surcharge row: Channels face ad drought
	Source: DNA


	MTV explores new merchandising options
	Mallya, Hero, RCom in talks to own Twenty-20 teams
	Sachin says Nike cannot use his name, image
	IBF buries hatchet with advertisers
	Now, a reality show on cyberspace
	Source: Business Standard

	Broadcasters roll back surcharge
	Source: Financial Express

	Publicis Ambience appoints Khazanchi, Sankhe as NCDs
	IRS 2007, Round 2: South Indian and Hindi dailies decline; English, Bengali, Punjabi up
	IRS 2007 Round 2: ‘TOI’ gains; ‘HT’ declines
	Tongues wag for Perfetti’s Center Fruit
	Source: Agency Faqs

International News

	Crispin Adds More Domino's Biz
	'Virtual' Panel Eyes Social Nets
	Carat Wins OSI Media
	Moonves Extends Stay
	It's Official: WaMu to TBWA\C\D
	Source: Ad Week

	Carat Wins $90 Mil. Ad Account
	TV Viewing Still at Record Levels
	Source: Media Week

	WSJ: Major Food Companies Eyed by U.S. Over Iraq Deals
	Tiger Woods, Gatorade Drink to a Deal
	Survey: Ford Accelerates, Toyota Skids
	Source: Brand week

	RSS Ad Response Tops E-mail
	Source: InternetNews.com

	Facebook to Crash the Online Advertising Party
	Source: eWeek

	ESPN, Nielsen pact on ad numbers
	Source: Variety

	Gannett Profit Drops 11% As Ad Sales Again Lose Ground
	Source: CNNMoney.com

	Italy 8 mths to Aug advertising spending 5.493 bln eur vs 5.433 yr ago
	Source: ABCmoney.co.uk

	AdReady targets small advertisers
	Source: Seattle Post Intelligencer

	Polish Jews condemn election ads as anti-Semitic
	Source: Reuters

	Lawsuit claims Wendy's inflated soda syrup costs, diverted money to advertising
	Source: CANOE

	Libs ad 'insulting to working families'
	Source: News.au

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