Indiantelevision.com's The Ad Linx Reporter dated 15 October 2007 - Global and Indian advertising news, information and data at your fingertips

15 October 2007

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Volume 19 - Issue No: 25

Media, Advertising & Marketing Watch

IBF holds firm on 'no surcharge, no ads' from Tuesday
With both sides refusing to back down on surcharge, big agency ads look set to go off air from midnight on; month's leeway in Southern states.

Sahara Samay to get a makeover
News channels likely to drop Sahara brand name as part of the makeover exercise; Samay to be retained.

India Digital Networks Summit to debate future of pay TV
Indiantelevision.com and Media Partners Asia are organising the India Digital Networks Summit on 17 October in Delhi.

Make films shorter for global market: Shah Rukh
Shah Rukh Khan says Indian films should take up more positive themes; wants them to be much shorter if India has to go global.

Source: www.indiantelevision.com

Today's Newsbreakers.......India

	United colours of Indian ad world
	Amul's campaign claims place in Guinness Book
	O&M declared Effie Agency of the Year
	Source: Economic Times

	Wipro gets injunction against ‘Oushadha Chandrika’
	Bata India plans foray into clothing
	Source: The Hindu Business Line

	Saawariya bed linen for you?
	Broadcasters won’t roll back hiked ad rates
	Source: Financial Express

	Reebok launches cricket website
	Channels waive ad levy for a month
	Here comes the political brand-wagon!
	Advertising bucks will invade the Web
	Source: DNA


	Broadcasters threaten to drop ads if surcharge is not paid
	Zee music show hits a high note, beats KBC
	Source: Business Standard

	Modi BJP's brand ambassador in Guj
	Source: Times of India

	Who could be the BBDO India CEO?
	Effies 2007 special awards
	Indian Consumer Mindscapes: Is the Indian consumer brand-ready?
	Indian Consumer Mindscapes: No benchmarks to understand consumers
	Indian Consumer Mindscapes: Youth are like chips
	Source: Agency Faqs

International News

	Chevy Aims Malibu at Camry, Accord
	Carat Endorses 'C3' as Media Currency
	Net Buys Dotspotter
	MEC Forms Access Unit
	Source: Ad Week

	Newsweek to Revamp Its Design, Edit
	Nielsen Launches DemoWatch Service
	Brothers & Sisters Creator Signs Deal With ABC
	Carat Says Why It Endorses C3
	Source: Media Week

	Kodak Leaving Olympics Picture After 2008
	Source: Brand week

	Romania: Saatchi&Saatchi Rom draws '08 business strategy
	Source: Reporter.gr

	Provocative ad campaign designed to attract visitors
	Source: NEWS.com.au

	Arab satellite TV ad rates low
	Source: Variety

	92% of mobile users find ads irritating - study
	Source: E-consultancy

	Al Gore's $100M climate ad blitz
	Source: CNNMoney.com

	Branded applications as the new advertising medium
	Source: ZDNet

	Claire Beale on Advertising
	Source: Independent

	Google Skimps on Its Own Advertising
	Source: Yahoo

	NSW 'Little Pinkie' road ad a big success
	Source: Nine MSN

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