Indiantelevision.com's The Ad Linx Reporter dated 1 October 2007 - Global and Indian advertising news, information and data at your fingertips

1 October 2007

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Volume 19 - Issue No: 15

Media, Advertising & Marketing Watch

Future Group media spends at Rs 7 billion per year
Future Group's aggressive expansion plans will see ad spends climbing to Rs 6-7 billion per year over next three years.

Zee looking to create major buzz at Mipcom
Zee will have a major presence at next month's television trade event.

Mukta Arts sells remake rights of 'Karz' to T-series for Rs 30 million
Subhash Ghai promoted Mukta Arts sells remake rights of 'Karz' to music supremo T-Series for Rs 3 million.

Source: www.indiantelevision.com

Today's Newsbreakers.......India

	New Reid & Taylor, Belmonte ad blitz to sweep cricket this season
	Now, stars have real brand value
	Communicating stability
	Eavesdropping? “No” say advertisers
	Microsoft storms Google’s turf
	‘Pitch fee is the way to go’
	A fresh dose of reality
	Source: Financial Express

	Kalaignar storms TN airwaves
	Ambani Jr has retail on mobile in mind
	Source: Business Standard

	Autodesk targets animation space
	Source: The Hindu Business Line

	Samsung to have uniform brand code across ops
	Source: DNA

	Brand-asset due diligence needed in acquisitions
	Outdoor ad-firms seek participation in policy framing
	Source: The Hindu

	Commanding AP’s big screen for ads
	Source: Livemint


	Publicis scouts for digital agency in India
	Outdoor ad-firms seek participation in policy framing
	Brands pin hopes on young heroes of Indian cricket
	Foreign model, desi brand a hit combo
	Morning after, men try to find what's i-pill
	Source: Economic Times

	Future Group plans to roll out three new retail formats
	Homegrown brands continue to rule the roost
	Source: Times of India

	Serial killer: 2 of 3 TVs were tuned on T-20
	Fiat to get aggressive, look for new agency
	‘Mid-Day’ to add Zing at work
	Media Direction wins media duties for Blackberry clothing
	Nimbus Sport reaches out to UK, South Africa and Kenya
	Finally, OOH has its own industry body
	Who’s afraid of Do-Not-Call? Not Affle
	DigiSpeak: Digital advertising formats dissected by Amar Goel
	TDI Media Services wins OOH duties for ‘Vogue’
	STAR World becomes a man’s world after 11 pm
	Source: Agency Faqs

International News

	China internet advertising to rise 50% this year
	Source: China Daily

	Monster Consolidates Media at MEC
	$30 Mil. Terminix Reviews Creative
	$35 Mil. Boost Mobile in Play
	Chevron Preps Global Push
	Disney Shutters Mobile Venture
	Source: Ad Week

	CBS Tries Online Tactic To Push Shows
	Ad Spending To Grow 4.8% in 2008
	Source: Brand week

	Tribal DDB Worldwide Wins Brand America at Advertising Week 2007
	Source: CNNMoney

	Government 'spends $1ma day on ads'
	Source: NEWS.com.au

	Anorexic fashion ad sparks debate
	Source: CNN

	Consumers' word is best advertisement, survey shows
	Source: IHT

	Beijing Olympics will put TV advertising in front, forecasters say
	Source: Times Online

	Google's Zingku may Bring more Ads to your Phone
	Source: Dslreports

	China Bans Bra, Underwear Ads
	Source: AP

	Claire Beale on advertising
	Source: Independent

	Dell launches new advertising campaign
	Source: PC Retail

	McCain To Spotlight POW Experience In Ads
	Source: CBS News

	Ad agency keen to tap into gold in oldies
	Source: New Zealand Herald

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