30 November 2007Newsletter SubscriptionEmail this Page

Volume 19 - Issue No: 58








Media, Advertising & Marketing Watch

INX Media announces rate card for advertisers
 INX Media offers best buy packages valid till 31 Dec; special rates for advertisers who commit Rs 900,000, Rs 2.7 mn or Rs 5.4 mn.

 

Zee Next likely to launch on 17 Dec; unveils brand tagline
Zee's second Hindi GEC Zee Next is likely to launch on 17 December; channel's brand tagline is Manoranjan ka agla andaaz.

Prime Focus to buy 2 US firms for $43 million
Prime Focus to buy for $43 mn 2 US-based firms - Post Logic Studios and Frantic Films; plans to raise $55 million via FCCB issue.

Are multiple composers 'Welcome'?
 Ready for release multi-starrer Welcome has 3 heavy weight music composers - Himesh Reshamiya, Sajid-Wajid and Anand Raj Anand.

Publicis bags brand ad account for US-based Talbots

GM to kick off ‘Captiva’ campaign in January

ICL unveils 20-20 Championship Trophy

Star One to refurbish 8 pm slot with two shows

Saregama signs Kareena Kapoor for music video

Cartoon Network to air series on Transformers

Prasoon Joshi joins Reliance Ent as non executive director

Nimbus inks pact with Acme Mobile for Barclays clips

MTV relaunches portal for 'Staying Alive' campaign

TV Ratings
Top 10 Programmes (11/11/2007 to 17/11/2007)
Doordarshan's Top 10
Top 10 In All TV Homes
Top 10 in Cable & Satellite Homes

Top 100 Programmes (11/11/2007 to 17/11/2007)
DD1
Star Plus
Neo Sports
Zee TV
Sun TV
Sony Entertainment TV

Source: www.indiantelevision.com
Today's Newsbreakers.......India
    		• ‘We will lose money but will breakeven in two years’
    		• In about-turn, Radio Mirchi looking to subscribe to RAM
    Source: Livemint
     
    		• Godrej unit in talks with European furniture makers
    		• Alta Moda outlets to sell 14 Italian apparel brands
    		• CavinKare unveils social networking portal
    		• Pyramid Saimira acquires 51% in Dimples Cine Advertising
     Source: Hindu Business Line
      
    		•  Alta Moda Garments to launch 14 Italian brands in India
    		• DLF likely to purchase Ferragamo franchise
    		• Sadanand Menon: Fitness sans philosophy
    Source: Business-Standard
     
    		• Malayala Manorama's `Radio Mango' goes on air
     Source: The Hindu
    		• McCann setting up second agency
    		• Timex strapping on new looks to trawl new markets
    		• ICL to open first 20-20 innings
    		• 1.5 mn Tata Sky viewers to miss ICL matches
    Source: Economic Times
      
    		• Frothy fundas, reality bites
    Source: Times of India
      
    		• Zoomtra.com first to use Google Gadget Ads feature
    Source: ZDNetIndia
      
    		• CavinKare plans foray into home care segment
    Source: Finanical Express
     
    International News
    		• $150 Mil. PlayStation to Deutsch/LA
    		• DDB Snags Burnett's Ortiz
    		• $250 Mil. BofA Taps SRI for Media Pitch
    		• IPG Examines Global Media Ops
    		• New Ad Venue: PTA Newsletters
    Source: Ad Week
     
    		• CNN's YouTube GOP Debate Draws Record 4.49 Mil. Viewers
    		• MindShare Entertainment Names Lang President
    		• NBC, iVillage Launch 'Biggest Loser' Package
    Source: Media Week
     
    		• Heinz Posts Strong Quarterly Profit, Sees Record Sales
    		• Young Car Buyers Shun Domestic Brands
    		• Thursday Media Roundup: Top Marketing and Branding Stories From Across the Web
    		• Q&A: GoDaddy.com's Bob Parsons Talks About His Super Bowl Strategy
    Source: Brand Week
    		• EU adopts new relaxed rules on TV advertising
    Source: Xinhua
     
    		• Arden Named Advertising Age Publisher
    		• RE/MAX Signs Online Advertising Partnership With Disaboom
    Source: Reuters
     
    		• Facebook will modify, not spike Beacon ads
    Source: CNET News.com
     
    		• prosiebensat.1 advertising growth in Q4
    Source: IHT
     
    		• Giuliani Ad Paints Dems As Tax Hikers
    Source: Guardian
     
    		• T: Holiday Rings in the Season with 8% Gain in Advertising Pages
    Source: Yahoo
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