Indiantelevision.com's The Ad Linx Reporter dated 27 November 2007 - Global and Indian advertising news, information and data at your fingertips

27 November 2007

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Volume 19 - Issue No: 55

Executive Dossier

Media, Advertising & Marketing Watch
IPL TV rights: BCCI puts $59 mn as 1st year's base bidding price
BCCI fixes base price for 5-year bid for Indian Premier League at $59 million for first year; floor price for next four years could change.

Positiv TV plans to launch national news channel 'Focus'
Guwahati-based Positiv TV plans to launch a bi-lingual national news channel titled Focus; targets 26 January as launch date.

Endemol India to foray into event management
Endemol India to foray into the event management business; first to kick off under this segment is Pogo Amazing Kids Awards.

Eros, Carving Dreams sign up Hrithik Roshan for co-produced film
Eros International and Carving Dreams Motion Pictures sign a co-production Bollywood movie deal; Hrithik Roshan to play lead role.

Source: www.indiantelevision.com

Today's Newsbreakers.......India

	ICL bowls 30-min specials googly to woo advertisers
	BCCI to add $59 mn annually to IPL kitty
	`The Complete Man` loses his shoes
	Art gallery to launch Emami into publishing business
	On the WINGS of a DREAM
	Source: Business-Standard

	Amul forays into fresh paneer segment
	Source: The Hindu

	ASCI plans guidelines against ads showing rash driving
	VF Arvind may buy some lifestyle brands
	Dhoni does an SRK!
	Source: DNA

	First league cricket ready for takers
	Ad Club BL Quiz on Dec 1
	Source: Hindu Business Line


	Brand Kumble ads more value Brand Kumble ads more value
	Marketing in the new age media
	Zee to spice up channels with 30 minutes of T20 feed
	Animated characters becoming face of brands
	Source: Economic Times

	Now, the merchandise dream factory
	Indian tea needs wine-like branding: YES Bank study
	New anti-smoking pushy
	Aiming students with talk and text
	The predator’s gaze
	Destination Next
	“Attractive price is our surprise offering”
	Where the product is a star
	Source: Finanical Express

International News

	Will a Free WSJ.com Pay Off?
	Q&A: A Social Approach for Luxe Brands
	POV: For Starbucks, WoM Is Not Enough
	Source: Ad Week

	SingTel invites BBDO in agency pitch
	Source: Singapore Telecommunications Limited

	Arbitron Puts PPM Service Roll Out on Hold
	Telemundo Lines Up Ads for 'Cambert'
	Japanese Auto Ads Better at Reaching Consumers Than U.S.
	Starcom to Seek PROOF of Magazine Ad Engagement
	Source: Media Week

	Taglines Lose Their Starring Role in Ads
	Impact of Facebook, MySpace Hits Brand-Consumer Dynamic
	Beware of Visual Vampires, Warns Measurement Firm
	Source: Brand Week

	Taobao to Purchase 50 Million RMB in Ads from Alimama
	Source: RedlineChina

	News Corp builds online ad network
	Source: Nine MSN

	New Zealand’s online ad spend continues to spiral, up 23% for Q3
	Source: m-net, New Zealand

	Carling lager in new £14m heavyweight advertising campaign
	Source: Talking Retail

	EU ponders targeted advertising privacy concerns
	Source: BizReport

	Fresh hope for ad industry on junk food ban
	Source: Guardian

	Media Group International Provides Bundled Advertising and Content for IPTV in China
	Source: CNN

	Online shoppers reject advertising
	Source: VNUNet.com

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