21 November 2007Newsletter SubscriptionEmail this Page

Volume 19 - Issue No: 51








Adex Analysis







 

Snapshot of OTC ad on TV during Jan-Sept 2007
 12% growth in advertising volumes of Over the Counter sector on TV during Jan-Sept '07 over Jan-Sept 2006-AdEx India Analysis.

 

Media, Advertising & Marketing Watch
DQ Ent. to raise $60 million; list on London Stock Exchange
DQ Entertainment to tap AIM of the London Stock Exchange to raise $60 mn; IPO money to fund films, acquisitions, JVs & new facilities.

Govt 'no' to extend Press Council authority to electronic media
 Government turns down request by Press Council chairman to extend its jurisdiction to include electronic media.

255 TV channels allowed uplinking from India

UTV recovers cost before Goal release
 UTV Motion Pictures recovers cost of Goal; claims to have got close to Rs 160 mn by selling bunch of rights for soon-to-be-releaed film.

ICL flags off multi-city promotional campaign

Fastrack launches ‘Bikers’ eye gear collection

ING launches children’s ULIP; plans Rs 60 mn campaign

Sony Pictures' Crackle ties up advertisers

Nokia, Handmark partner to offer mobile ad solution

Disney, Burton team up for 3D films

ATN launches NDTV & Sony in Western Canada

Amrita TV to launch second session of Vanita Ratnam

Maa TV to launch weekend primetime show Yuva on 1 Dec

Airtel, Mformation tie up for device management

TV Ratings
Top 10 Programmes (04/11/2007 to 10/11/2007)
Doordarshan's Top 10
Top 10 In All TV Homes
Top 10 in Cable & Satellite Homes

Top 100 Programmes (04/11/2007 to 10/11/2007)
DD1
Star Plus
Zee TV
Neo Sports
Sun TV
Gemini TV
Udaya TV

Source: www.indiantelevision.com
Today's Newsbreakers.......India
    		• Non-traditional media to bag bigger ad spends
    		•  Essel Sports to sell 25% to fund ICL, cricket plans
    		•  UB Group gears up for launch of 30 wine labels
    Source: Business-Standard
     
    		• Porsche to shift into higher gear
    		• Carrefour to enter Indian retail market
    Source: Financial Express
     
    		• One JV, two brands for ALL, Nissan
    		• Sony to introduce Playstation phone
    Source: Economic Times
     
    		• GM to launch Chevrolet Captiva in January
    		• Amway to enter colour cosmetics biz
     Source: Hindu Business Line
    		• Producer, animal board differ on jurisdiction in SBI ad case
     Source: Livemint
     
    		• Prez rule fallout: Brand Bangalore takes a hit
     Source: Timesof India
      
    		• FM radio: Standing the test of prime time!
    		• Bates David Enterprise brings aboard new talent
    		• 'Economist’ strengthens India focus, appoints Guha Thakurta associate publisher
    		• Mudra Delhi gets a creative director from Contract
    		• Promax-BDA Asia Awards ’07: SET Max wins the most awards
    Source: Agency Faqs
     
    International News
    		• $650 Mil. Visa Mulls 2 for Media
    		• Time Inc. Bolsters Digital Brands
    		• FCC's McDowell Blasts Cable Plan
    		• Senators Wary of Google Deal
    Source: Ad Week
     
    		• Study: CBS to Gain Most From Political Ad-Spend
    		• Adweek to Expand Digital Offering
    Source: Media Week
     
    		• California AG Sues Toymakers Over Lead
    		• Advertising Favorite 'Mr. Whipple' Dead at 91
    Source: Brand week
     
    		• TVM's 'vote and win' campaign irks Television Awards organisers
    Source: Malta Star
     
    		• Newspaper online ads up
    Source: Reuters
    		• AOL Video Ticker Ads Emerge as Pre-roll Alternative
    Source: eWeek,
     
    		• FEC Eases Rules on Ads Before Elections
    		• Obama to Air Ads in South Carolina
    Source: The Associated Press
     
    		• S. Korea's Advertising Spending Rises In Third Quarter
    Source: RTT News
     
    		• Alibaba group launches new Web advertising strategy
    		• mcclatchy Oct. ad revenue falls 9.9% on real estate weakness
    Source: MarketWatch
     
    		• PM criticises use of actor in ALP ad
    Source: Yahoo
     
    		• ICC Mexico event spotlights self-regulation in advertising
    Source: International Chamber of Commerce
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