8 May 2007Newsletter SubscriptionEmail this Page Volume 18 - Issue No: 3
Media, Advertising & Marketing Watch

Radio City and Synovate identify 5 segments of FM listeners
Synovate finds 5 types of listeners - cool dudes, relaxation seekers, lonely souls, flirters & time pass.

 
 

Neo Sports, Raj TV in deal for Bangladesh series
 Neo Sports will supply Raj Television Network feed in Tamil and Telugu for the India Bangladesh cricket series.

Ortel sues ETV for violating Tdsat order
 ETV Telugu signals not made available on Ortel's digital platform;MSO sues ETV for contempt of Tdsat order.

Executive Dossier
'Music channels need to differentiate themselves'
Interview with MTV India managing director Amit Jain.

Philips introduces new environment friendly logo

Pepsi gets a Diet makeover

LG's global campaign to focus on premium HDTVs

Zapak allocates Rs 60 mn on online marketing

Parents restrict kids' video games: ESRB study

B.A.G Films appoints animation production head

DD to telecast largest series on sculpture of India

Hello FM banks on Tamil movies

TV Ratings
Top 10 Programmes (22/04/2007 to 28/04/2007)
Doordarshan's Top 10
Top 10 In All TV Homes
Top 10 in Cable & Satellite Homes

Top 100 Programmes (22/04/2007 to 28/04/2007)
Star Plus
MAX
Zee TV
Sun TV
Star One
SAB

Source: www.indiantelevision.com

 
Today's Newsbreakers.......India
    		• Men in blue to decide revenue streams for channels now
    		• Raj Kurup starts CreativeLand Asia; agency to focus on youth
    		• Dynamic ad pricing in cricket begins
    Source: Economic Times
     
    		• LG’s new consumer survey
    		• Maruti launches SX4 to take on Honda City
    		• Wooing NRIs with online videos
    		• Hair to dye for
    Source: Business Standard
     
    		• Durables cos, financiers rework LCD, plasma financing
    Source: Financial Express
     
    		• Neo Sports to telecast India-Bangladesh series
    Source: DNA
     
    		• Coke to woo youths with 'advergaming
    Source: Hindustan Times
      
    		• Levi Strauss Signature bets on hypermarkets
    		• The `Singapore girl' may get an Indian face
    Source: The Hindu Business Line
     
    		• Suzlon accepts awarding business to Grey; media pitch on
    		•  Slice of life branding opportunities galore in this city
    		• Loveleen Raina to head Motorola business at O&M
    		• McCann Worldwide names Prasoon Joshi to Global Creative Board
    		• Post Rajiv Mishra, Rajat Nigam to take care of Radio Dhamaal
    		• AI to have a business magazine in flight
    		• Krishcricket.com launches multiplayer strategy games
    		• GOD bags Saint Angelo’s computer education
    		• OAA announces jury members for 2007
    Source: Agency Faqs
     
    International News
    		• Study links alcohol ads to adolescent drinking
    Source: People's Daily Online
     
    		• Microsoft Woos Yahoo; Ad Sales Lost May Be $2 Billion
    Source: Bloomberg
     
    		• Break to Unveil Ad-Supported Online Film
    		• Nielsen Expands In-Store Metrics Through P.R.I.S.M. Pact
    Source: Media Week (US)
     
    		• Q&A: Cutwater's McBride, Harrington
    		• Sears: 'Where It Begins'
    		• Delta Relaunch Touts 'Change'
    		• Orbitz Tries Halo Effect
    		• Debating the Value of Global CDs
    Source: Ad Week
     
    		• Design your own interactive ads, start-up says
    Source: CNET News.com
    		• Store ads spur teens to smoke, US study finds
    Source: Reuters
     
    		• NBCU to Run New Online Video Ads
    Source: TV Week
     
    		•  Next Media suffers HK$200 mln in advertising losses
    Source: China Knowledge Online
     
    		• Madison Avenue's Big Get Bigger, Remain Relatively Small
    		• Ripple Effect: Retailers Get Digital Video Ads
    Source: Media Post
     
    		•  Drug giant says sorry for false claims in ad campaign
    Source: EarthTimes
     
    		• Audi Aims for Viewers Who Tape
    		• Delta Flies New Ad Campaign
    		• Study: Web Research Nets In-Store Sales
    Source: Brand Week
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