31 May 2007Newsletter SubscriptionEmail this Page Volume 18 - Issue No: 21
Media, Advertising & Marketing Watch

Sony steals the show at PromaxBDA Awards
 Sony came out on top winning 19 awards at PromaxBDA 2007. Channel [V] & NGC bagged seven metals each.

 
 

Radio Today launches Meow 104.8 FM
Radio Today launches Meow 104.8 FM in Delhi; Mumbai, Kolkata, Amritsar, Patiala, Shimla & Jodhpur to come up in 2007.

Zee scraps offshore cricket deal with BCCI; India-SA series in doubt
 Zee pulls out of its 5-year contract with the Board of Control for Cricket in India; accuses board of following double standards.

Essel Group sets up wellness biz in US; Kapuria to head

Day two kicks off with 'Filmy challenge'

Starcom inks MoU with Elephant Advertising

Hansa Research acquires US market research firm

Pirates' aboard MSN India

Promax/BDA gets Tom Bergeron to host Mrktng Awards

Cleartrip announces 'Flexible Dates Flight Search'

EMDI launches portal eventfaqs.com

Educational Adventures, Kidde join hands for 'Danger Rangers'

Mirchi Gaddi campaign to cool off Delhi

Radio Mirchi chips in with 'quit tobacco' campaign

Sydus, IMI launch music mrktng digital platform

Osian's, IOS acquire Delhi football club

ZTE to promote product awareness on VAS

Sports TV market to kick off in Monaco on 15 October

11 new FM radio channels become operational

TV Ratings
Top 10 Programmes (13/05/2007 to 19/05/2007)
Doordarshan's Top 10
Top 10 In All TV Homes
Top 10 in Cable & Satellite Homes

Top 100 Programmes (13/05/2007 to 19/05/2007)
Star Plus
Zee TV
Sun TV
Sony Entertainment TV
MAX
Star One

Source: www.indiantelevision.com

 
Today's Newsbreakers.......India
    		• Is India's television rating points system robust enough?
    		• Nimbus loses telecast rights of Afro-Asia Cup
    		• Nokia jumps to No 4 as most trusted brand
    		• Can news & B'wood ever come together?
    		• Zee stumps BCCI, walks out of broadcast deal
    		• Philips to make energy saving CFL bulbs
    Source: Economic Times
      
    		•  Landmark to bring in more foreign brands
    		•  Denim gets a leg up
    		•  Shows on a song
    		•  Prem Group to expand retail network
    Source: Business Standard
     
    		• 'Save image of PSUs, give publicity'
    		• The music gets louder
    		• Youth and immersive marketing
    		• Zee Telefilms scraps BCCI deal
    		• Branded 'Desi Wheat' by Hafed
    Source: Financial Express
      
    		• Will Barca icons endorse Kingfisher?
    Source: DNA
      
    		• MMA Launches Asia-Pac Chapter, Region Demands New Approach To Ad ...
    Source: MocoNews India
      
    		• Advertising 'Shootout at Lokhandwala' on TV
    Source: Desicritics.org
      
    		• John Abraham in a brand new avatar
    Source: The Hindu
     
    		•  `India ready for Dior'
    		• All eyes for Discovery
    		• A business of ideas
    		• `Consumers here are ready for our brand, and luxury'
    		• Why Jet should not change
     Source: The Brand Line
      
    		• TAM Media launches Radio Audience Measurement
    		• Romanov diet vodka for the health-conscious
    		• BCCI-Zee broadcast deal cancelled, says report
    		• Margin concern pulls down Britannia
    		• Consumer durables retailer Viveks on expansion drive
    		• Sobha Developers' media agency
    		• PSUs good business potential for ad firms, says Jairam Ramesh
    Source: The Hindu Business Line
     
    		• Up next is ‘diaspora marketing’ from Starcom MediaVest
    		• Eye on broadcasting, Miditech goes on headhunting spree
    		• No broken promises, Travelguru `guarantees a hotel room
    		• And now, Amitabh Bachchan to go the Aamir Khan way
    Source: Agency Faqs
     
    International News
    		• Yahoo is moving European advertisers to 'Panama' platform
    Source: MarketWatch
     
    		• Middle East conflict spawns advertising battle in Washington subways
    Source: IHT
     
    		• $80 Mil. Quiznos Talks to Shops
    		• Fox Buys Photobucket
    Source: Ad Week
     
    		• Singo slams door on advertising
    Source: www.news.com.au
     
    		• Interpublic Group to Present at the Deutsche Bank 15th Annual Media & Telecom Conference
    Source: MSN Money
     
    		• L.A. Care Launches Ad Campaign Targeting Uninsured
    Source: Earthtimes.org
    		• Online Ad Spending Up In China And Russia
    Source: Internet Financial News
     
    		• Third Screen, iLoop join forces to automate mobile ad tracking
    Source: RCRNews.com
     
    		• USA Today Extends Brand To Books
    		• ANA Teams With NATAS For Broadband Emmy Awards
    		• Google Maps, Immersive Media Offer Street Level View
    Source: Media Post
     
    		• TVB: ADS Continue to Gain Ground
    Source: Media Week (US)
     
    		• Dialing into your cell phone with ads
    Source: CNNMoney
     
    		• Mobile Advertising Market Expecting more Mergers
    Source: Cellular-News
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