28 May 2007Newsletter SubscriptionEmail this Page Volume 18 - Issue No: 18
Media, Advertising & Marketing Watch

Zee gaining on Star; Saath Phere displaces Kasautii as No. 3 soap
Zee inches closer to Star with a GRP of 232, just 90 points behind the leader; Saath Phere overtakes Kasautii as No.3 soap.

 
 

Balaji Telefilms to invest Rs 1.5 billion in JV with Star
 Balaji Telefilms has set aside Rs 1.5 billion as part of its contribution to the JV with Star for rolling out regional GECs.

Arguments over in Neo Sports pricing case, verdict after 1 July
 Final arguments in case between Trai and Neo Sports concludes; judgment expected after summer vacation ends on 1 July.

Fever 104 FM launches 'Bingo' marketing initiative

Shobitha Viswanathan joins Mudra Chennai

'The Great Indian Laughter Challenge 3' goes heavy on marketing

Cleartrip looks at Short Travel Flicks to connect with consumers

Promax/BDA North America to focus on design centric sessions

Big FM 92.7 unveils 'Giant T-shirt' in Chennai

CNN to enhance online offering

Big 92.7 FM launches in Goa

Star News says 'Main Hoon Na' to all consumers

BBC Hindi radio show gets runner up Asia-Pacific award

BBC reaches out to 233 million viewers

TV Ratings
Top 10 Programmes (07/05/2007 to 13/05/2007)
Doordarshan's Top 10
Top 10 In All TV Homes
Top 10 in Cable & Satellite Homes

Top 100 Programmes (07/05/2007 to 13/05/2007)
Star Plus
Zee TV
DD1
Sony Entertainment TV
Sun TV

Source: www.indiantelevision.com

 
Today's Newsbreakers.......India
    		• A matter of trust for Lintas India staff
    		• Charter was to help employees: Alyque
    		• New brand identity for Arcelor Mittal soon
    		• Colgate: Brand equity's trusted brand
    		• Adidas moves MRTPC against Nike
    		• Engagement is complete and we are closer to Lowe: Prem
    Source: Economic Times
     
    		• Telly ad scene gets obscene
    		• Google bans essay-writing ads
    Source: Times of India
      
    		• Canadian port eyes co-branding pacts
    		• Italian co launches lifestyle appliances
    Source: The Hindu Business Line
      
    		• Ad scramble
    Source: Indian Express
      
    		• Beep! Beep! You’ve got ad
    		• Madison Avenue says hello to ‘hello,’ again
    		• The vineyard, the barrel and full disclosure
    		• Are you a spammer?
    		• “My agenda is simply to produce some good quality work”
    		• ‘Tata’ name for only entry level cars
    Source: Financial Express
    		• BharatMatrimony to hike ad-spent budget
    Source: The Hindu
      
    		• mGinger: Getting paid to read SMS advertisements?
    Source: Tech Whack
     
    		• Women Urged to Be Wary of Ads Promoting Unwanted Drugs
    Source: Med India
     
    		• Khaitan Electricals to expand product range
    		•  ITC to promote coarse cereals
    		• Pantaloon`s Depot aims to double turnover
    		• Welspun not to renew Tommy Hilfiger deal
    Source: Business Standard
     
    		• Madison Creative loses Hindware to Moddus Media
    		• MRUC wakes up before TAM’s announcement of radio tool
    		• Digital: Quest for speed-dial in mobile advertising, Part One
    		• Santosh Desai debunks the online revolution
    		• Whose Sachin is he anyway? Nike’s or Adidas’?
    		• Move aside Dravid, Pepsi’s game for the Davids
    		• Miracle in May: India TV breaks into top 2
    		• Radico Khaitan appoints MPG as AoR
    Source: Agency Faqs
     
    International News
    		• AAM Fights Mileage Mandates
    		• Saatchi Wins High Life
    		• Aegis Deals Bolloré 4th Defeat
    		• Roehm: Wal-Mart Execs Took Gifts
    		• 6 Pitch $200 Mil. U.S. Census Bureau
    Source: Ad Week
     
    		• AOL's Falco Outlines Strategy To Run Fewer Ads
    		• Digital Media, Research Fueling Aegis Growth
    Source: Media Post
     
    		• Coke To Acquire Glaceau In $4.1B Deal
    Source: Brand week
     
    		• Insight awarded 07 SIMA's Men's Ad Campaign of Year
    Source: Global Surf News
     
    		• EU sets new media rules to ease control over advertising
    Source: People Daily Online
     
    		• Web Software Lets Users Create Online Ads in Less Than 5 Minutes
    Source: SDBJ.com
    		• Google, Korea Daum in talks on YouTube, ad deals - report
    Source: MarketWatch
     
    		• Ballantine's launches £27m ad campaign
    Source: Scotsman
     
    		• US Money Features Ads for Fantastic Four 2
    Source: Cinematical.com
     
    		• Growing Pains for Australian Online Ads
    Source: Emarketer.com
     
    		• British boot maker apologizes for dead rock icon ads
    Source: Reuters
     
    		• TV under pressure in online shift, says Sorrell
    Source: Times Online
     
    		• Microsoft says it has all it needs for ad business
    Source: IT News.com
     
    		• Claire Beale on Advertising
    Source: www.pr.com
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