23 May 2007 Newsletter Subscription Email this Page Volume 18 - Issue No: 14
AdEx Analysis

Analysis of advertising by Summer Cool categories on TV
A growth of 57% was recorded in ad volumes of summer cool categories in 2006 over 2005 - AdEx India Analysis.

 
 

Media, Advertising & Marketing Watch
Marketing goes tongue-in-cheek with 'Biggest Loser'
 SaharaOne's new reality TV show Biggest Loser Jeetega, which aired its first episode last Friday, has been grabbing eyeballs with its outdoor publicity campaigns

GBN to be TV18's arm for JV with Viacom
 TV18 Group's partnership in the JV with Viacom for general entertainment biz will be through Global Broadcast News.

DD to launch eight channels on mobile on 23 May
 Doordarshan to launch pilot project for providing eight of its channels on mobile phones on 23 May.

O&M crowned best agency in Asia: Media 2007 report

Bhaskar conducts 'Script It' contest for print power

eBay announces 'Bid for a Buck' auction

Henkel India launches Pril Bar with coconut scrub

Disney Japan elevates Paul Candland to MD

India TV national ad sales head Kanta Advani quits

Neo Sports distribution VP Hitesh Sabharwal resigns

Webaroo launches free group SMS

Delhi HC dismisses Time Warner, Columbia Pictures plea

Studio 18 partners Virgin Comics for horror properties

TV Ratings
Top 10 Programmes (07/05/2007 to 13/05/2007)
Doordarshan's Top 10
Top 10 In All TV Homes
Top 10 in Cable & Satellite Homes

Top 100 Programmes (07/05/2007 to 13/05/2007)
Star Plus
Zee TV
DD1
Sony Entertainment TV
Sun TV

Source: www.indiantelevision.com
 
Today's Newsbreakers.......India
    		• Top ranking for Ogilvy & Mather
    		• Ten Sports exploring new revenue options
    Source: The Hindu Business Line
     
    		• Stop selling Glucose-D, apex court tells Dabur
    Source: Business Standard
       
    		• Leaf out of Big Apple, MCD plans special ‘advertising oasis’ in city
    		• Mumbai’s bus stops, hoardings may get a new look
    Source: Indian Express
     
    		• Marico to leverage Saffola’s strong brand equity: Gupta
    		• Out of Africa
    		• Targetting NRIs through Bollywood
    		• Newsweek hails India's middle class
    		• Pay mobile bills by reading SMS!
    		• Promonition!
    		• Trust with destiny
    		• Brand launches
    		• Used cars catch up with the brand-new
    Source: Economic Times
       
    		• Now, get paid for receiving SMS ads
    Source: Times of india
       
    		• National Aviation Co formed; AI brand stays
    Source: Financial Express
       
    		• Long live Maharaja
    Source: The Telegraph
       
    		• Mother Dairy to step up marketing drive
    Source: Livemint
     
    		• Crayons bags advertising duties of ICRI
    		• Sanyo BPL-Triton relationship hits a rough patch
    		• Publicis Ambience bags new scooter brand from Kinetic-SYM stable
    		• Crafted for controversy: Amul Macho TVC in a brush with ASCI
    Source: Agency Faqs
     
    International News
    		• Omnicom board OKs stock split
    Source: Hemscott
     
    		• Better Tech Initiates Mobile Ad Sales Growth
    Source: Media Week (US)
     
    		• RJR's Camel Signature Draws Fire
    		• 2-for-1 Stock Split at Omnicom
    		• Smith Barney Adds 4th Finalist
    		• Unilever Begins Major Hispanic Initiative
    Source: Ad Week
     
    		• WE's 'Moving' Eats Up Sponsorship
    Source: TV Week
     
    		• Consumer group calls Cuba ad racist and sexist
    Source: VivirLatino
     
    		• Marketers Aim To Stop Commercial-Skippers
    		• Chrysler's Future: Online Ads and a Close Eye on the Bottom Line
    Source: Brand Week
    		• China's advertising sales rise 11 pct in 2006
    Source: People's Daily Online
     
    		• Ad revenue spot-on for TF1 with Q1 profit
    Source: Hollywood Reporter
     
    		• Radio advertising down at Emap
    Source: Radio Today
     
    		• M&S praises advertising as profits soar
    Source: Marketing Week
     
    		• Chicago Tribune names new head of advertising
    Source: Crain's Chicago Business
     
    		• Advertising watchdog cracks down on 'memory booster'
    Source: Mail & Guardian Online
     
    		• GSMA Launches Mobile Advertising Program
    Source: Wireless Week
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