16 May 2007Newsletter SubscriptionEmail this Page Volume 18 - Issue No: 9
Adex Analysis

Analysis of Mobile Phones advertising on TV in 2006
Ad volumes of Mobile Phones jumped by 34 per cent on TV in year 2006 over 2005 - AdEx India Analysis.

 
 

Media, Advertising & Marketing Watch
Perspectrum ropes in Debashis Das as CEO
 Percept Holdings integrated marketing consultancy (IMC) division Perspectrum has roped in former Lintas president Debashis Das as CEO.

Six channels get landing rights nod
 ETC Punjabi News, BBC Entertainment, Cbeebies, News Time, Blessing TV & B-TV get landing rights permission.

ESPN targets 100% revenue growth from affiliate sales in 2007
 ESPN Star Sports hopes to double its revenue from affiliate sales in 2007; drive to start from June with schemes for cable operators.

Newspapers refuse to print PSU ads

Reebok launches Run Easy campaign

Gary joins MGM as co-president of Worldwide Television

UTV ropes in Bahl to head film production unit Spotboy

Mattel unveils 'Hot Wheels Hot Box' offer

Parliament passes Bill making LSTV carriage a must

MySpace video to launch branded channels

Mobile video subscribers to cross 46 mn by 2010: study

TV Ratings
Top 10 Programmes (22/04/2007 to 28/04/2007)
Doordarshan's Top 10
Top 10 In All TV Homes
Top 10 in Cable & Satellite Homes

Top 100 Programmes (22/04/2007 to 28/04/2007)
Star Plus
MAX
Zee TV
Sun TV
Star One
SAB

Source: www.indiantelevision.com

 
Today's Newsbreakers.......India
    		• HCL wooing new customers thru ad campaign
    		• Italian brand Diesel ties up with Arvind Mills
    		• A.V. Birla group set to unveil new retail brand
    		• Godrej Consumer Products expanding global footprint
    Source: The Hindu Business Line
     
    		• Arvind Mills forms JV to launch Diesel
    		• Consumers take faster decisions, says study
    		• JK Ansell eyes personal care products market
    Source: Business Standard
     
    		• Govt will ask Sachin, Gavaskar to pay tax
    Source:Times of India
     
    		• INS asks newspapers not to publish PSU ads
    		• `Silent Fest 2007' conference logo released
    Source: The Hindu
    		• 'IIPM spent 49 cr on ads, paid no taxes'
    		• Bridging divide between brand and consumer
    		• Trading places
    		• Wired up
    		• Fear of flying
    		• Heavy Mattel
    Source: Economic Times
     
    		• Kentucky Fried Chicken moves from FCB Ulka to O&M
    		• Four agencies make it as finalists at New York Festivals
    		• UTV launches Spotboy under SAB’s Vikas Bahl
    		• Debashis Das moves from Lintas IMAG to Perspectrum
    		• MTV to do an ‘Apprentice’?
    Source: Agency Faqs
     
    International News
    		• AOL buys mobile ad company Third Screen Media
    		• WPP eyes small, mid-sized digital deals
    		• AT&T sees $1 bln mobile, U-Verse ads
    		• WPP's CEO Sorrell saw pick up in April
    Source: Reuters
     
    		•  Korean Student Wins World’s Biggest Advertising Festival
    Source: Donga.com, South Korea
     
    		• Ray-Ban Viral Makes Big Impression
    		• Smith Barney Picks Finalists
    		• Social Net Adds Pro Video Content
    		• Industry Seeks Image Boost
    Source: Ad Week
     
    		• Spanish Ads Are Still a Tough Sell
    Source: Brand Week
     
    		• Nintendo part ways with advertising agency
    Source: Wii UK
     
    		• Brits grossed out by anti-smoking ad
    Source:Herald Sun
    		• China´s web portal Sina posts 23 pct rise in first quarter profit
    Source: CCTV
     
    		• OVAB Names Ex-TV Exec Norris President
    Source: Media Week (US)
     
    		• Gay rights ads spark bus driver anger
    Source: Independent Online
     
    		• Metacafe Teams With Adap.TV For Contextual Online Video Ads
    		• Broadband To Launch Vindico Ad Serving Platform
    Source: Media Post
     
    		• Clinton Urged to Remove Mother Teresa's Image From Campaign Ad
    Source: CNS News
     
    		• Banner ads spur positive responses, study finds
    Source: CBC.ca
     
    		• Aussies want ban on junk food TV ads - survey
    Source: Northland Independent Community
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